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Best SEO Web Design Agency London


Web Design London builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout.


SEO is important to any business that operates online, but many don’t realize that search engine optimisation needs to be built into the web design process – not added in later. Here at Web Design London, we build your website for SEO, not an afterthought.
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Why Choose
Web Design London

Think. Do. Deliver.

We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.

Ready to get started?

As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.

We make
 real things
We love
what we do
we deliver
 right on time
We Are
Web Design London MOZ SEO Certified
Web Design London Google Partner SEO
Microsoft Advertising Professional Web Design London
Web Design London Facebook Ads

SEO & Web Design Process

SEO and web design work together more seamlessly than many people might realize. If you want to do better in the SERPs, it takes more than just SEO. Your website also needs to be designed well, or you risk squandering all of that organic equity you have been building.

User Analysis
& Keyword Research

Keyword research is one of the most important steps in the web design process. Finding out the search words and phrases that are bringing people to your website will help you not only with your keyword targeting, but also give you insights to your customers as a whole.

& Wireframing

A sitemap and wireframes lay the foundation to build a website on. Web Design London likes to be prepared and put thought into the site goals, architecture, and UX, which makes web design a purpose-driven process, clear of obstructions, making for a quicker journey.

On-Page SEO
& Content Creation

Web Design London loves creating websites that are fully accessible and indexable by search engines. Good content strategy should mitigate delays to your project launch date, enable smart, content-focussed design decisions and help you sustain your site in the long term.

Web Design
& Development

Good web design and development cements your company’s credibility as an industry leader through a professional look and good UX. The better the UX, interactivity and visual design of your website, the more credible and legitimate your company appears to your site’s visitors.


Our Portfolio
Latest Web Designs

Marshall Gas Case Study
Fees Free Mortgages Case Study
B A Boyle & Son Case Study
Finstech Case Study
Bosch Auto Service Case Study

Web Design London
Our Clients

Whether you are fortune 500 or a startup we can help you to generate leads online with professional web design services paired with holistic digital marketing.

Web Design London
Google Reviews

John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended

Damian Brown Avatar
Damian Brown

We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.
I would recommend them to anyone looking to improve their ratings on the internet.
All Trans Autos Ltd

Richard Bloomfield Avatar
Richard Bloomfield

A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.

Daniel Dimoline Avatar
Daniel Dimoline

We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!

david power Avatar
david power

It was a pleasure to work with GLO on the website for our rewards and recognition platform.

The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.

Ben Hammond Avatar
Ben Hammond

I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.

The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.

Ben Grover Avatar
Ben Grover

This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****

Karl Turnbull Avatar
Karl Turnbull

GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.

From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.

I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.

Jamie Gray Avatar
Jamie Gray

Meet The Team
Web Design London

Online Lead Generation Agency UK John Parnell GLO
John Parnell
Digital Marketing Director
Web Designer London, UK - Mark
Mark Chaskelson
Web Design Director
Web Design London Kat Haladus Social Media Marketing
Kat Haladus
Project Manager
SEO Web Design London Beth Craig UK
Beth Craig
Content Specialist
London Web Designer Callum
Callum Marshall
Search Engine Marketer

We specialise in SEO, web design, web development and content marketing. Our web design team are passionate and capable of handling any web design challenge with confidence. When working with us, your business will also benefit from our expanding digital marketing knowledge. Our team continually keep on top of the latest digital marketing methods so we can offer services not commonly seen by our competitors.

We are committed to providing a first-class service and we always work above and beyond to ensure your business achieves its objectives and goals and moves in front of the competition. Despite our age, this is something that we have already helped many businesses achieve. We are immensely proud of our client loyalty and this has only been achieved because of our policy to always exceed customer expectations.


Web Design London
Frequently Asked Questions

What is Web design?

Web design is a process of creating designs for websites. It involves planning, conceptualising and arranging content that is meant for the internet. Modern web design goes beyond the aesthetics of the web page and focuses strongly on functionality as well as user experience. There are increasingly more aspects that web designers need to keep in mind when designing modern websites as the expectations of the user, as well as the devices we utilise to view websites are continuously changing. Web design that changes and adapts to the different screen sizes is referred to as responsive web design.

What’s the difference between web design and web development?

The main difference between web design and web development is that web designers focus on the aesthetics of the website as well as its usability. Designers consider browser behaviour and ensure the design and visual elements capture users’ attention and help to convert them into leads.

Web development, on the other hand, refers to the actual coding and programming process. Web developers use HTML, CSS, Javascript, PHP and other programming languages to transform the designs into a real, functioning website.

How does responsive web design work?

Responsive web design (RWD) is a process by which the appearance of the website is determined by the screen size and the orientation of the device. Programming a website in this way means that the elements of the website move as the viewport grows or shrinks, making the website more user-friendly.

Responsive web designs are also referred to as ‘mobile-first’ designs where the design is first produced for a smaller screen, such as a smartphone or tablet, and then adapted to larger screens. In the last decade, we’ve observed a shift towards ‘mobile-first’ designs due to the increasing number of web traffic coming from mobile devices.

How does good web design help companies?

With the world becoming increasingly more digitalised, your website plays a greater role in your business. It not only impacts the way your audience perceives your brand but can also help convert your website visitors into leads and eventually into sales with the correct layout and use of Call To Action (CTA) buttons and links.
Good web design will create a good first impression for the visitors and deliver your brand message clearly.

Additionally, a skilled designer will apply design principles that aid your search engine optimisation (SEO) strategy by using website elements that allow you to publish content on your site, which then allows search engine spiders crawl and index your website, boosting your visibility.

Applying consistency in the design of the website elements helps to reduce bounce rate as many website visitors judge business credibility based on their web design. It also helps your audience become familiar with your brand colours and imagery.

How does web design help SEO?

At GLO we believe web design begins with SEO. Your web design can incorporate various elements that help your SEO rankings. One way that the SEO rankings go up is as a result of a lower bounce rate. Attractive design and carefully selected keywords reduce bounce rates.

Another aspect of web design that helps to reduce bounce rate is the user experience (UX). What this refers to is the ease with which users can navigate through your website to find exactly what they’re looking for. If the structure of the website is unclear, users are more likely to ‘bounce-off’ and search for the same information on the competitor’s website.

Optimising your web design with compressed images that load faster and social media integrations that let them distribute your content online makes their experience better. As a result, users are likely to stay on your website for longer and as a result, indicate to the search engines that your website is valid and useful for web users.

What does UX stand for?

UX stands for user experience. When this concept is applied to web design it speaks of creating websites that deliver meaningful and relevant experiences to its users. Applying best UX practices when designing websites makes you consider how users interact with your website and, as a result, optimise the design to make it a smoother experience for them. This is critical as it can make a massive difference in your website’s conversion rate i.e. the percentage of website visitors that take the desired action on your website.

What does conversion rate mean?

Conversion rate refers to the percentage of website users that take the desired action whilst on your website. For a business that sells products online, that desired action may be a user purchasing a product. For someone offering services based on customers’ needs, the desired action could be a quote request. The desired action will be determined by the business’s goals and structure of their marketing funnel.

What is the difference between a landing page and a website?

A landing page is a stand-alone page that serves a specific purpose. A website is built of several pages, also referred to as landing pages because each of them holds specific information about an aspect of the business. Often landing pages are put together for marketing purposes and contain information specific to an offer that the business is trying to promote. These landing pages may be a way to generate leads when integrated with other digital marketing tools such as Google Ads or Email Marketing campaigns.

What is web hosting and how does it work?

Web hosting is a service you need when you’re looking to have a website. The website needs to be connected to a server so that the files can be pulled up when someone types in your domain name. As a web design agency, we host websites for our clients using Siteground servers, which are one of the fastest servers available.

What does website maintenance include?

The digital world is constantly evolving. Many plug-ins are updated every few months. When this happens, this needs to be updated on your website and monitored for any bugs. Additionally, keeping an eye on the safety of your website to make sure no one hacks your website stealing any confidential information is a good practice. Such web maintenance tasks are best performed by an experienced web developer. At GLO, we offer web maintenance services to ensure your site is kept safe and secure.