Award-winning website design
Meet the digital marketers who admire pixels, flawless code and beautiful web design that is search engine optimised with a focus on CRO, to help your business generate leads online.
Google SEO Web Design London
Clutch SEO Web Design London
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Website Design
Good web page design and development is where your business growth begins. As a data-driven web development company, we combine creativity and the insights from all of our experts, together with your business model and goals, to produce a digital marketing powerhouse that converts website traffic into clients.

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    Web Design
    User Experience
    Conversion Rate Optimisation
    On-Page SEO
    portfolio

    Our Latest
    WEB DESIGNS

    Marshall Gas Case Study
    Fees Free Mortgages Case Study
    B A Boyle & Son Case Study
    Finstech Case Study
    Bosch Auto Service Case Study
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    Our Strategy and Web Design Project Plan

    Web Design Process

    It takes less than a second for a web user to make up their mind about your website. You need a sleek and intelligent design. Our web development process produces sites that let us capture those visitors and convert them into leads.
    Discover
    Our design needs to meet your business goals and convert users into leads. We’ll take the time to discover your business’ challenges and target audience needs to optimise the design and functionality.
    Uncover
    Once we have a good understanding of the business, we dig deeper. We’ll apply our digital marketing expertise to uncover ways that will make your new website outperform your competitors’ online presence.
    Web Design
    Our designers will create a wireframe that makes your website visitor stay on your site after the initial 0.05 seconds. The design will be based on all the data and information gathered in step one and two.
    Web Development
    This is where our developers roll up their sleeves and turn the vision into reality. They pick platforms that align with your business goals and customise them to match the design intent while making sure the site can be scaled as your business grows.
    Website Testing
    Testing allows us to ensure we meet the needs of a modern user. We’ll check the site looks and functions well on a variety of different browsers and screen sizes. We’ll apply security measures and optimise the page load speed, too.
    Web Analytics
    Just as you would track the performance of your sales department, we track the performance of your website to ensure your long-term goals are being met. Our SEO experts pay attention to visitors' activity and adjust accordingly. We host our websites on one of the fastest servers in the world, Siteground, and equip them with Google Analytics, Google Search Console, SEO Yoast and more useful tools and plug-ins that optimise your online performance.

    Web Design Just the tip of the iceberg

    Websites are not only supposed to look good. They need to be the backbone of your marketing funnel. Web Design London websites tick both of these boxes, and more…

    Built for conversions
    Our web designers apply their extensive experience to produce healthy, well-performing websites that represent your business, track your visitors’ behaviour and generate leads thanks to the optimised conversion ability and user-friendly UI. Our clients benefit from continuous Conversion Rate Optimisation.
    Built for SEO
    Before the website is sent out into the World Wide Web, we apply the best SEO practices to make sure your new website ranks well on Google from day one. See the exceptional results we’ve had in the past.
    Built for mobile
    More than half of all website traffic happens on mobile. We pride ourselves on delivering responsive websites that are mobile-friendly meeting the demand of the users.
    Built for business goals
    We believe web development and design is not a one-off project kept separate from the rest of your digital marketing efforts. Our approach to web development is holistic. When designing your website we consider your long-term digital marketing goals and set you up for success.
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    Why Choose
    Web Design London

    Think. Do. Deliver.

    We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.

    Ready to get started?

    As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.

    We make
     real things
    We love
    what we do
    we deliver
     right on time
    We Are
    Certified
    Web Design London MOZ SEO Certified
    Web Design London Google Partner SEO
    Microsoft Advertising Professional Web Design London
    Web Design London Facebook Ads
    feedback

    Web Design London
    Google Reviews

    This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****

    Karl Turnbull Avatar
    Karl Turnbull
    01/04/2021

    GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.

    From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.

    I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.

    Jamie Gray Avatar
    Jamie Gray
    11/03/2021

    Having been impressed with GLO's recent web design projects and reviews, I approached John for refresh of the Ingot Services website and branding. I'm was pleasantly surprised with how his team took the time to understand the brief, give suggestions and the focus they showed on our brand. GLO was fast to respond to any queries or revisions and kept us updated at every step of the process. GLO took everything out of our hands, from logo design and branding to copywriting and web design, allowing us to carry on with our day jobs after a simple thumbs up. Everyone at Ingot Services are very happy with the new branding as well as the look and functionality of the website. I would recommend GLO to anyone that want to transform their online presence on site and in search.

    Mr Lasbrey Avatar
    Mr Lasbrey
    24/02/2021

    We approached GLO in October 2020, looking looking to redesign our website, whilst adding a bespoke booking system and optimising it for search engines in order to target our niche audience - local German car owners.

    Their team of web designers and digital marketers didn’t disappoint. They're professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing.

    GLO has also helped us with our SEO and establish Bosch Auto Service as an online authority on the topic of German car servicing, skyrocketing rankings to 1st place in Google for majority of our targeted keywords and boosting search impressions & leads significantly.

    claudio segameglio Avatar
    claudio segameglio
    01/02/2021

    This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!

    Callum Marshall Avatar
    Callum Marshall
    22/01/2021

    After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.

    John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.

    John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!

    L L Avatar
    L L
    22/01/2021

    GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!

    Beth Craig Avatar
    Beth Craig
    22/01/2021

    The guys at GLO ,designed a new web site for my business, it was excellent and looked great .Cant thank them enough .Would recommend .thanks .

    R .A Harvey Avatar
    R .A Harvey
    05/01/2021

    Trusted web designers

    Our web design team are passionate and capable of handling any web design challenge with confidence. When working with us, your business will also benefit from our expanding digital marketing knowledge. Our team continually keep on top of the latest digital marketing methods so we can offer services not commonly seen by our competitors.
    Online Lead Generation Agency UK John Parnell GLO
    John Parnell
    Digital Marketing Director
    Web Designer London, UK - Mark
    Mark Chaskelson
    Web Design Director
    Web Design London Kat Haladus Social Media Marketing
    Kat Haladus
    Project Manager
    SEO Web Design London Beth Craig UK
    Beth Craig
    Content Specialist
    London Web Designer Callum
    Callum Marshall
    Search Engine Marketer
    get in touch
    If you’re looking for a talented digital marketing team that are passionate about helping your business generate leads online through web design, then look no further than Web Design London.

      Website Design FAQ’s

      What is Web design?

      Web design is a process of creating designs for websites. It involves planning, conceptualising and arranging content that is meant for the internet. Modern web design goes beyond the aesthetics of the web page, and focuses strongly on functionality as well as user experience. There are increasingly more aspects that web designers need to keep in mind when designing modern websites as the expectations of the user, as well as the devices we utilise to view websites are continuously changing. Web design that changes and adapts to the different screen sizes is referred to as responsive web design.

      What’s the difference between web design and web development?

      The main difference between web design and web development is that web designers focus on the aesthetics of the website as well as its usability. Designers consider browser behaviour and ensure the design and visual elements capture users’ attention and help to convert them into leads.

      Web development, on the other hand, refers to the actual coding and programming process. Web developers use HTML, CSS, Javascript, PHP and other programming languages to transform the designs into a real, functioning website.

      How does responsive web design work?

      Responsive web design (RWD) is a process by which the appearance of the website is determined by the screen size and the orientation of the device. Programming a website in this way means that the elements of the website move as the viewport grows or shrinks, making the website more user-friendly.

      Responsive web designs are also referred to as ‘mobile-first’ designs where the design is first produced for a smaller screen, such as a smartphone or tablet, and then adapted to larger screens. In the last decade, we’ve observed a shift towards ‘mobile-first’ designs due to the increasing number of web traffic coming from mobile devices.

      How does good web design help companies?

      With the world becoming increasingly more digitalised, your website plays a greater role in your business. It not only impacts the way your audience perceives your brand but can also help convert your website visitors into leads and eventually into sales with the correct layout and use of Call To Action (CTA) buttons and links.
      Good web design will create a good first impression for the visitors and deliver your brand message clearly.

      Additionally, a skilled designer will apply design principles that aid your search engine optimisation (SEO) strategy by using website elements that allow you to publish content on your site, which then allows search engine spiders crawl and index your website, boosting your visibility.

      Applying consistency in the design of the website elements helps to reduce bounce rate as many website visitors judge business credibility based on their web design. It also helps your audience become familiar with your brand colours and imagery.

      How does web design help SEO?

      At Web Design London we believe web design begins with SEO. Your web design can incorporate various elements that help your SEO rankings. One way that the SEO rankings go up is as a result of a lower bounce rate. Attractive design and carefully selected keywords reduce bounce rates.

      Another aspect of web design that helps to reduce bounce rate is the user experience (UX). What this refers to is the ease with which users can navigate through your website to find exactly what they’re looking for. If the structure of the website is unclear, users are more likely to ‘bounce-off’ and search for the same information on the competitor’s website.

      Optimising your web design with compressed images that load faster and social media integrations that let them distribute your content online makes their experience better. As a result, users are likely to stay on your website for longer and as a result, indicate to the search engines that your website is valid and useful for web users.

      What does UX stand for?

      UX stands for user experience. When this concept is applied to web design it speaks of creating websites that deliver meaningful and relevant experiences to its users. Applying best UX practices when designing websites makes you consider how users interact with your website and, as a result, optimise the design to make it a smoother experience for them. This is critical as it can make a massive difference in your website’s conversion rate i.e. the percentage of website visitors that take the desired action on your website.

      What does conversion rate mean?

      Conversion rate refers to the percentage of website users that take the desired action whilst on your website. For a business that sells products online, that desired action may be a user purchasing a product. For someone offering services based on customers’ needs, the desired action could be a quote request. The desired action will be determined by the business’s goals and structure of their marketing funnel.

      What is the difference between a landing page and a website?

      A landing page is a stand-alone page that serves a specific purpose. A website is built of several pages, also referred to as landing pages because each of them holds specific information about an aspect of the business. Often landing pages are put together for marketing purposes and contain information specific to an offer that the business is trying to promote. These landing pages may be a way to generate leads when integrated with other digital marketing tools such as Google Ads or Email Marketing campaigns.

      What is web hosting and how does it work?

      Web hosting is a service you need when you’re looking to have a website. The website needs to be connected to a server so that the files can be pulled up when someone types in your domain name. As a web design agency, we host websites for our clients using Siteground servers, which are one of the fastest servers available.

      What does website maintenance include?

      The digital world is constantly evolving. Many plug-ins are updated every few months. When this happens, this needs to be updated on your website and monitored for any bugs. Additionally, keeping an eye on the safety of your website to make sure no one hacks your website stealing any confidential information is a good practice. Such web maintenance tasks are best performed by an experienced web developer. At Web Design London, we offer web maintenance services to ensure your site is kept safe and secure.

      AWARD-WINNING
      WEB DESIGN SERVICES

      Best SEO Web Design Agency London

      WHAT IS CLUTCH?

      Clutch is the leading ratings and reviews platform for digital marketing companies, SEO agencies and other business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year.

      ONE OF UK’S TOP SEO AGENCIES

      As a SEO agency, we know how hard it can be to stand apart from competitors, especially here in London. One of the key ways we validate our success and hold ourselves accountable is through our partnership with Clutch, who has recently recognised GLO, (our limited company) as one of the top B2B companies in the UK.