Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, memories, advertisements and more by building virtual networks and communities. Since the initial introduction of social media platforms, the way these are used has transformed and evolved. From the initial intent of letting people connect with each other virtually, social media platforms are now used for advertising, selling products, applying for jobs, networking, collaborating, educating and reviewing or sharing opinions. It is an ever-changing tool of modern communication and holds a huge potential for business when utilised in a smart way.

Social media marketing can be generally divided into two categories; paid and organic social media. There are several different social media platforms and all of them serve a slightly different purpose. Some platforms are there to entertain people, other platforms favour content that inspires people or educates them.

Even if you hate social media, your target audience is most likely on it engaging with people and brands. On average, people spend 2 hours 23 minutes every day browsing through social media. If you appear on social media platforms regularly and consistently, you have the opportunity to capture your target audience on those platforms and build up trust. All businesses that promote on social media have slightly different objectives. At Web Design London, we first find out all about your objectives and then devise a social media strategy to match those.

Deciding on what social media platform to use for your business depends on the type of business and industry you’re in, your business objectives as well as your target audience. For example, if you’re selling products you may want to put your efforts into a more visual social media platform, such as Instagram or Pinterest. Different platforms attract different demographics and so a good analysis of all the three points above will help our Web Design London social media consultants advise you on the right platform for what your business is trying to achieve.

Your social media marketing budget will depend on the strategy involved and the ratio of organic and paid marketing you decide to do on social. This, in turn, will be determined by your objectives and the type of business you run. When we do paid advertising on social media for our clients, we try to budget in a way that is most effective for your goals. There are some limits on various platforms as certain social media advertising requires a minimum ad spend. We would discuss with you in detail, what the recommended budget for your social media marketing strategy is.

If your customers are on the Internet (and they most likely are!) then yes, social media can help you improve brand awareness, build trust with your brand and generate leads. A huge part of our social media marketing service is learning about your business and your customer base so that we can devise a plan that works for your business.

The content strategy we put together is based on the needs of your target audience. We do a lot of research to see what problems your customers are looking to solve and create content that tries to provide them with solutions. We find out what your target audience is interested in and make sure our content either inspires them, informs or entertains them. Our content creators work with you to make sure the content we produce is up to date with what’s going on with your business and represents you well.

We always aim at directing our social media services in a way that achieves your goals. If increasing followers is your goal, then we will devise a strategy that works towards that goal. Our team of vibrant professionals has a lot of experience in working on growing social media accounts.

Of course! We can set up social media accounts for any client that needs it. Even if your social media accounts were already set up, we would always look for ways to optimise them in a way that improves your SEO rankings, too. Our social media managers have extensive knowledge of best digital marketing practices such as SEO optimisation. The initial account set up by Web Design London experts will help you achieve greater growth on social media and will boost the lead generation process achieved through social media marketing.