Award-winning SEO WEB DESIGN
Our London based agency offers a cutting-edge SEO Web Design service. We combine the best of both worlds, providing you with a beautifully designed website, underpinned by strategic keyword research that skyrockets your website traffic and generates leads.
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SEO Web Design
Many people believe that it’s the design that drives the copy. At Web Design London we focus on SEO web design, meaning the words come first, and the creative design is shaped around them. After all, your customers use keywords to find your products or services in search engines and so our focus is on making SEO-friendly websites to make it as easy as possible for them to find you!

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    Web Design
    User Experience
    Conversion Rate Optimisation
    On-Page SEO

    Our Latest
    SEO Website Designs

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    With 93% of online experiences beginning with search engines, pairing web design with SEO makes it easier for them to understand what you provide for web users and rank your company’s website in search results. Our SEO website design process has been developed to achieve that.
    Discover & Keyword Research
    Our first consultation is all about discovering what your business is all about and what you offer. We’ll ask about your vision for the website and what pages are needed to best represent your business. Our SEO experts will then go off and do their in-depth keyword research to find keywords that match the user intent, ensuring you show up to the right people.
    Based on our SEO research and analysis, as well as your input we’ll put together a sitemap for your new website, defining its layout. The aim here is to choose the most optimal keyword-rich page titles, which simultaneously describe your services accurately, and match the search intent of your target audience.
    At this point, our content specialist begins to produce SEO-friendly content for each page of the website. They’ll make sure to express the tone of voice your company wants to portray and optimise the copy with keywords to give each page high chances to achieve top rankings in Google.
    Web Design
    As the copy rolls out, our web designers will construct the website to dress up the content into an appealing design that’s also technically sound when it comes to search engine optimisation. This will include various technical SEO practices which lay the foundations for further optimisation efforts.
    Once the website designs are done, they come back to our SEO experts who perform, what is known as, on-page optimisation. This is a process of tweaking the copy, adding meta-descriptions, alt tags and heading tags to different elements of the page to ensure the right keywords are getting picked up when the website gets indexed by search engines, such as Google.
    Last but not least, we will connect your new website with several different tools, including Google Search Console and Google Analytics in order to track the performance of your website. Observing the data and analysing it can suggest any future improvements as well as aid strategic marketing decisions.


    We know how important it is for your business to receive a consistent stream of leads. We also know that a well designed and search optimised website can help you do just that! So we’ve packed the two together to bring SEO Web Design to London businesses and deliver websites that…

    Generate Leads & Drive Conversions
    With the right design and effective copy, your website visitors easily convert into leads. Similarly, applying conversion rate optimisation techniques to your websites increases the chances of your web visitors performing the desired action on each page. Analysing the behaviour of users lets us adapt the design to further optimise its conversion rate.
    Dominate in Search
    Our team prides ourselves on the ability to reach high rankings with each and every new website we launch. The meticulous process we go through before making the website live translates into search impressions graphs showing upward trends, closely followed by the number of clicks. Among other things, this signals Google to bring the site to the top of results pages.
    Satisfy Google
    Google’s algorithms change and demand increasingly more from digital marketers and website developers. Our team keeps up to date with any changes and continues to upskill in order to cover the different requirements, including mobile-first designs and indexing, fast load speed and high-quality content.
    Focus on business goals
    We want your website to do the heavy lifting for you when it comes to lead generation so that you can focus on other aspects of your business. The team, including our web designers, developers, SEO experts and copywriters will keep your business goals in the centre of their attention when contributing to your project.
    search 1

    Why Choose Our
    SEO Web Design Agency London

    Think. Do. Deliver.

    We are a team of professional web designers, SEO experts, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.

    Ready to get started?

    As a full-service SEO web design agency, we can deliver a complete solution for our clients. We bring together SEO web design specialists from all areas of the business on to SEO web design projects so that you can take full advantage of the knowledge and experience that our team has.

    We make
     real things
    We love
    what we do
    we deliver
     right on time
    We Are
    Web Design London MOZ SEO Certified
    Web Design London Google Partner SEO
    Microsoft Advertising Professional Web Design London
    Web Design London Facebook Ads

    SEO Web Design Clients
    Google Reviews

    John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended

    Damian Brown Avatar
    Damian Brown

    We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.
    I would recommend them to anyone looking to improve their ratings on the internet.
    All Trans Autos Ltd

    Richard Bloomfield Avatar
    Richard Bloomfield

    A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.

    Daniel Dimoline Avatar
    Daniel Dimoline

    We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!

    david power Avatar
    david power

    It was a pleasure to work with GLO on the website for our rewards and recognition platform.

    The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.

    Ben Hammond Avatar
    Ben Hammond

    I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.

    The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.

    Ben Grover Avatar
    Ben Grover

    This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****

    Karl Turnbull Avatar
    Karl Turnbull

    GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.

    From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.

    I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.

    Jamie Gray Avatar
    Jamie Gray

    Trusted SEO Web Design Agency

    Our dedicated SEO specialists and talented web designers work collaboratively to advance your position in the digital space with an eye-catching website that dominates in search engine results. With a powerful combination of targeted keyword strategy, optimised and user-friendly sitemap and captivating design, our SEO website designs can help your business excel within your industry!
    Online Lead Generation Agency UK John Parnell GLO
    John Parnell
    Digital Marketing Director
    Web Designer London, UK - Mark
    Mark Chaskelson
    Web Design Director
    Web Design London Kat Haladus Social Media Marketing
    Kat Haladus
    Project Manager
    SEO Web Design London Beth Craig UK
    Beth Craig
    Content Specialist
    London Web Designer Callum
    Callum Marshall
    Search Engine Marketer
    get in touch
    If you’re looking for a talented digital marketing team that is passionate about helping your business generate leads online through SEO web design, then look no further than Web Design London.

      SEO Website Design FAQ’s

      What is Web design?

      Web design is a process of creating designs for websites. It involves planning, conceptualising and arranging content that is meant for the internet. Modern web design goes beyond the aesthetics of the web page, and focuses strongly on functionality as well as user experience. There are increasingly more aspects that web designers need to keep in mind when designing modern websites as the expectations of the user, as well as the devices we utilise to view websites are continuously changing. Web design that changes and adapts to the different screen sizes is referred to as responsive web design.

      What’s the difference between web design and web development?

      The main difference between web design and web development is that web designers focus on the aesthetics of the website as well as its usability. Designers consider browser behaviour and ensure the design and visual elements capture users’ attention and help to convert them into leads.

      Web development, on the other hand, refers to the actual coding and programming process. Web developers use HTML, CSS, Javascript, PHP and other programming languages to transform the designs into a real, functioning website.

      How does responsive web design work?

      Responsive web design (RWD) is a process by which the appearance of the website is determined by the screen size and the orientation of the device. Programming a website in this way means that the elements of the website move as the viewport grows or shrinks, making the website more user-friendly.

      Responsive web designs are also referred to as ‘mobile-first’ designs where the design is first produced for a smaller screen, such as a smartphone or tablet, and then adapted to larger screens. In the last decade, we’ve observed a shift towards ‘mobile-first’ designs due to the increasing number of web traffic coming from mobile devices.

      How does good web design help companies?

      With the world becoming increasingly more digitalised, your website plays a greater role in your business. It not only impacts the way your audience perceives your brand but can also help convert your website visitors into leads and eventually into sales with the correct layout and use of Call To Action (CTA) buttons and links.
      Good web design will create a good first impression for the visitors and deliver your brand message clearly.

      Additionally, a skilled designer will apply design principles that aid your search engine optimisation (SEO) strategy by using website elements that allow you to publish content on your site, which then allows search engine spiders crawl and index your website, boosting your visibility.

      Applying consistency in the design of the website elements helps to reduce bounce rate as many website visitors judge business credibility based on their web design. It also helps your audience become familiar with your brand colours and imagery.

      How does web design help SEO?

      At GLO we believe web design begins with SEO. Your web design can incorporate various elements that help your SEO rankings. One way that the SEO rankings go up is as a result of a lower bounce rate. Attractive design and carefully selected keywords reduce bounce rates.

      Another aspect of web design that helps to reduce bounce rate is the user experience (UX). What this refers to is the ease with which users can navigate through your website to find exactly what they’re looking for. If the structure of the website is unclear, users are more likely to ‘bounce-off’ and search for the same information on the competitor’s website.

      Optimising your web design with compressed images that load faster and social media integrations that let them distribute your content online makes their experience better. As a result, users are likely to stay on your website for longer and as a result, indicate to the search engines that your website is valid and useful for web users.

      What does UX stand for?

      UX stands for user experience. When this concept is applied to web design it speaks of creating websites that deliver meaningful and relevant experiences to its users. Applying best UX practices when designing websites makes you consider how users interact with your website and, as a result, optimise the design to make it a smoother experience for them. This is critical as it can make a massive difference in your website’s conversion rate i.e. the percentage of website visitors that take the desired action on your website.

      What does conversion rate mean?

      Conversion rate refers to the percentage of website users that take the desired action whilst on your website. For a business that sells products online, that desired action may be a user purchasing a product. For someone offering services based on customers’ needs, the desired action could be a quote request. The desired action will be determined by the business’s goals and structure of their marketing funnel.

      What is the difference between a landing page and a website?

      A landing page is a stand-alone page that serves a specific purpose. A website is built of several pages, also referred to as landing pages because each of them holds specific information about an aspect of the business. Often landing pages are put together for marketing purposes and contain information specific to an offer that the business is trying to promote. These landing pages may be a way to generate leads when integrated with other digital marketing tools such as Google Ads or Email Marketing campaigns.

      What is web hosting and how does it work?

      Web hosting is a service you need when you’re looking to have a website. The website needs to be connected to a server so that the files can be pulled up when someone types in your domain name. As a web design agency, we host websites for our clients using Siteground servers, which are one of the fastest servers available.

      What does website maintenance include?

      The digital world is constantly evolving. Many plug-ins are updated every few months. When this happens, this needs to be updated on your website and monitored for any bugs. Additionally, keeping an eye on the safety of your website to make sure no one hacks your website stealing any confidential information is a good practice. Such web maintenance tasks are best performed by an experienced web developer. At GLO, we offer web maintenance services to ensure your site is kept safe and secure.

      What is SEO Web Design?

      SEO web design refers to building SEO-friendly websites which help the search engines, such as Google to understand the content of the website and as a result can improve the rankings in search engine results pages.

      Building SEO-friendly websites incorporate several factors such as the architecture of the site, indexation, on-page SEO including keyword-rich high-quality content, image optimisation, heading tags, enticing meta descriptions and accurate alt tags.

      Why do you need an SEO-friendly website?

      As more and more people rely on search engines, building SEO-friendly websites is becoming increasingly more important. When your digital presence is optimised with an SEO strategy based on data, you are more likely to be found by your ideal audience in the search engine results pages. Furthermore, search engines such as Google throw increasingly more at web developers and marketers and as a result raise the bar for those trying to rank high. Starting to optimise your online presence with your main online asset, which should be your website is the best way to keep up with the algorithm updates.

      What does SEO stand for in web design?

      SEO is an acronym for Search Engine Optimisation and is a practice of increasing the amount of web traffic that comes from organic search. SEO aims to improve the visibility of your website and drive more qualified leads to it. There are different types of SEO practices. Here at Web Design London, we believe web design and SEO complement each other. For example, you can improve the rankings of your website by reducing the bounce rate of your website. To reduce the bounce rate you need to ensure your website is attractive to the user and offers them the information they need.
      There are many ways in which our experts combine SEO and web design and if you’re interested in our services, please get in touch!

      How do I build SEO for my website?

      Here at Web Design London, we believe building SEO on your website starts as the website enters the design phase. There are several aspects of your website design such as the sitemap, the sections you should include, the layout of the pages etc, which will directly influence how easy it is for the Google site crawlers to index your website, and how well it ranks. These fundamental aspects of SEO web design go under technical SEO, and you should cover them thoroughly. Next, you’ll want to complete your on-page SEO, which refers to SEO copywriting for each page on your website and optimising this content with H1 & H2 tags, optimised images and meta descriptions. Updating and adding fresh content to your website is important. Lastly, promoting this content and building backlinks is the off-page SEO that should be done on a regular basis.

      Can you do SEO on your own?

      Yes, you can do your own SEO. The downside of choosing to tackle your SEO on your own instead of hiring an SEO agency is that you will have to invest a lot of time to research and learn how to perform these different SEO practices effectively. This takes the time away from you which you would otherwise spend serving your clients or running your business. Additionally, here at Web Design London, we believe that SEO starts and goes hand in hand with web design, so unless you are building your website yourself, you would have to be in very close contact with your web developer in order to achieve the best results.
      If you’d rather focus on running your business and leave the SEO website design to the experts, contact Web Design London.

      What are some SEO-friendly website design guidelines?

      Here are some of our best SEO-friendly website design guidelines:

      - Index your website.
      - Create a robots.txt file.
      - Have redirects set up where appropriate.
      - Design the layout of your pages in a way that doesn’t waste the crawl budget.
      - Add a sufficient amount of high-quality content to your website.
      - Use targeted keywords within your content and page titles.
      - Design with responsiveness in mind (mobile-first).
      - Optimise the load speed of your page.
      - Design with the end-user in mind - can they find their way around easily enough?

      How to do SEO for websites step by step?

      Here is a step by step guide on how to do SEO for your website:

      1. Index your website.
      2. Create a site architecture and a robots.txt file to ensure you are not wasting your crawl budget.
      3. Optimise your site’s load speed.
      4. Set up any necessary redirects.
      5. Check your website offers a good user experience (UX) & is accessible.
      6. Add structured markup to the schema of your website where relevant.
      7. Perform keyword research.
      8. Optimise your keyword research for intent match and search entities.
      9. Add high-quality content to your website on a regular basis to assert your authority & build trust with your audience.
      10. Come up with a way to capture your leads e.g. with lead magnets.
      11. On every page of your website assign title tags, meta descriptions & perform image optimisation.
      12. Track, analyse & improve your content and rankings on a regular basis.
      13. Secure as many high-value inbound links as you can & promote your content.

      Does website design affect SEO?

      At Web Design London we see web design as inseparable from SEO. One way that the SEO rankings go up is thanks to users remaining on your page. Eye-catching design and strategically selected keywords reduce bounce rates. Good user experience (UX) helps, too. This refers to how easily users can navigate through your website to find exactly what they’re looking for. Users are more likely to ‘bounce-off’ and search for the same information on the competitor’s website if they cannot easily find it on your website.
      Optimising your web design with compressed images that load faster and ways for the users to share your content on social media makes their experience better. Users then stay on your website for longer and as a result, indicate to the search engines that your website is valid and a useful source of information for them.

      Which website builder is best for SEO?

      A website builder should be chosen based on the purpose of the website and how often you’re planning to update it yourself. Most website builders out there offer some sort of SEO guidance tool built within them or available as a plugin. In our opinion, WordPress websites are ones that give you many options in terms of the design and functionality as there are many plugins that are being developed for WordPress specifically. One great plugin to use with a WP website is Yoast SEO. It helps you to optimise each page on your website for search engines.

      Do web designers write content?

      At Web Design London we like to share the workload between our team members based on their expertise. Therefore, we have several members of the team working on any of our SEO web design projects. Typically, we will have an SEO expert perform the SEO analysis and keyword research, our content specialist would deliver the copy and our web developer would bring it all together with sleek designs.

      What is SEO in digital marketing?

      SEO is an acronym for Search Engine Optimisation and is a practice of increasing the amount of web traffic that comes from organic search. SEO aims to improve the visibility of your website and drive more qualified leads to it. There are different types of SEO practices.

      What is search engine marketing (SEM)?

      SEM involves SEO marketing activities with some paid advertising. Some examples include Pay Per Click campaigns, local SEO, display advertising, shopping or product advertising and search remarketing. SEM and SEO strategies can be cherry-picked to match your business’s objectives.

      What is basic SEO?

      There are plenty of SEO practices but some basic things you could look into are:
      - Link building. This can be done by either publishing high-quality content on your site that others will want to share on their websites, or finding other ways to link your website on someone else's site. An example could be writing testimonials for services and products you have used in the past which get a high volume of website traffic.
      - Creating content. This shows search engines you are active and keeps users on your website. This could be in the form of a blog, vlog, study or a podcast.
      - Optimise meta descriptions and headlines. You need to make sure you are using keywords, the right character count and catchy phrases.
      - Improve user experience. Check how fast your page is loading, if it’s optimised for mobile and whether all links are working properly.

      Why is SEO important for your business?

      SEO practices are important for businesses because they improve their visibility on search engines, such as Google or Bing, and in turn drive more traffic to your website. With increased traffic, there are more conversion opportunities and therefore the potential for higher sales volume.

      SEO works on optimising your position within search engines, which are seen as trusted and credible sources by users. In this way, the higher your rank, the greater the perceived credibility.

      How does web design help SEO?

      At Web Design London we believe web design begins with SEO. Your web design can incorporate various elements that help your SEO rankings. One way that the SEO rankings go up is as a result of a lower bounce rate. Attractive design and carefully selected keywords reduce bounce rates.

      Another aspect of web design that helps to reduce bounce rate is the user experience (UX). What this refers to is the ease with which users can navigate through your website to find exactly what they’re looking for. If the structure of the website is unclear, users are more likely to ‘bounce-off’ and search for the same information on the competitor’s website.

      Optimising your web design with compressed images that load faster and social media integrations that let them distribute your content online makes their experience better. As a result, users are likely to stay on your website for longer and as a result, indicate to the search engines that your website is valid and useful for web users.

      What is an SEO agency?

      An SEO agency is a company that offers search engine optimisation services that can help your business appear higher in search engine results pages and drive qualified leads to your business.

      Web Design London is an SEO agency that integrates various SEO practices, expertise and passion to produce highly-performing SEO strategies that generate more web traffic and more leads for your business.

      How to generate leads through SEO?

      To generate leads through SEO, experts apply several optimisation practices that not only make your website appear higher in searches but also improve the user experience and convertibility of your website. As a result, there are more qualified leads that land on your website.

      What is SEO copywriting?

      SEO copywriting or writing for SEO refers to the process of planning your content, creating it and optimising with keywords that will help improve your rankings in search engine results pages. Producing SEO friendly content makes your website more attractive to search engines.

      Does SEO really matter?

      The short answer is yes, SEO does really matter. It generates a consistent stream of web traffic for your business and builds a good foundation for any future digital marketing campaigns you’re looking to run. SEO means you are playing by the rules of the major search engines which helps your rankings.

      How long does SEO take to work?

      It is common to hear from agencies that SEO takes between 4 and 6 months to work. This is not untrue, however, the real amount of time it may take depends on the business, the industry and the goal in mind. At Web Design London, we base our predictions on thorough analysis and keep you updated on the progress on a monthly basis.

      What types of SEO are there?

      It is difficult to say how many different types of SEO there are. We can identify three different approaches to SEO:
      1 - A white-hat approach is what GLO uses and it’s based all around using wholesome methods to improve the visibility of your website.
      2 - A black hat approach is where SEO experts try to manipulate the search engine algorithms to make your website rank higher. At Web Design London we avoid this approach to SEO.
      3 - A grey hat approach is somewhere in the middle. It’s not quite as bad as black hat approach but isn’t as ‘clean’ as white hat either. Again, our approach is to try and stay away from breaking the search engine rules.

      Another way to categorise SEO practices is to divide it into:
      - On-page SEO where the optimisation occurs on the website itself.
      - Off-page SEO where optimisation is done outside of the website, e.g. via link building.


      Best SEO Web Design Agency London


      Clutch is the leading ratings and reviews platform for digital marketing companies, SEO agencies and other business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year.


      As an SEO Web Design agency, we know how hard it can be to stand apart from competitors, especially here in London. One of the key ways we validate our success and hold ourselves accountable is through our partnership with Clutch, who has recently recognised GLO, (our limited company) as one of the top B2B companies in the UK.
      We go beyond and above to equip you with all you need to generate leads online. When SEO and high-quality web design meet early on, traffic and lead numbers skyrocket. With our SEO web design services, you can outpace your competition.