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SEO Campaign Process
Without a good SEO strategy in place, the only thing you’re increasing is your opportunity cost. To remain competitive in today’s fast-paced digital world, your business needs to appear in top searches.
Here’s the SEO process we take to get you there…
Delivering results-focused SEO
SEO stands for search engine optimisation and is a process of optimising your website and online presence in order to drive more organic traffic from search engine results. Have a look at these recent stats: “0.78% of Google searchers click on results from the 2nd page.” (Backlinko)
As one of the leading SEO agencies in London, Web Design London can help your business improve all the elements of your website that are fundamental to a successful SEO strategy. Our SEO agency has drastically improved search rankings for some well-known brands.
Why Choose
Web Design London
We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.
As a full-service web design and SEO agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
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Google Reviews
A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.
We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!
It was a pleasure to work with GLO on the website for our rewards and recognition platform.
The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.
I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.
The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.
This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****
GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.
From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.
I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.
Having been impressed with GLO's recent web design projects and reviews, I approached John for refresh of the Ingot Services website and branding. I'm was pleasantly surprised with how his team took the time to understand the brief, give suggestions and the focus they showed on our brand. GLO was fast to respond to any queries or revisions and kept us updated at every step of the process. GLO took everything out of our hands, from logo design and branding to copywriting and web design, allowing us to carry on with our day jobs after a simple thumbs up. Everyone at Ingot Services are very happy with the new branding as well as the look and functionality of the website. I would recommend GLO to anyone that want to transform their online presence on site and in search.
We approached GLO in October 2020, looking looking to redesign our website, whilst adding a bespoke booking system and optimising it for search engines in order to target our niche audience - local German car owners.
Their team of web designers and digital marketers didn’t disappoint. They're professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing.
GLO has also helped us with our SEO and establish Bosch Auto Service as an online authority on the topic of German car servicing, skyrocketing rankings to 1st place in Google for majority of our targeted keywords and boosting search impressions & leads significantly.
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SEO FAQ’s
What is SEO in digital marketing?
SEO is an acronym for Search Engine Optimisation and is a practice of increasing the amount of web traffic that comes from organic search. SEO aims to improve the visibility of your website and drive more qualified leads to it. There are different types of SEO practices.
What is search engine marketing (SEM)?
SEM involves SEO marketing activities with some paid advertising. Some examples include Pay Per Click campaigns, local SEO, display advertising, shopping or product advertising and search remarketing. SEM and SEO strategies can be cherry-picked to match your business’s objectives.
What is basic SEO?
There are plenty of SEO practices but some basic things you could look into are:
- Link building. This can be done by either publishing high-quality content on your site that others will want to share on their websites, or finding other ways to link your website on someone else's site. An example could be writing testimonials for services and products you have used in the past which get a high volume of website traffic.
- Creating content. This shows search engines you are active and keeps users on your website. This could be in the form of a blog, vlog, study or a podcast.
- Optimise meta descriptions and headlines. You need to make sure you are using keywords, the right character count and catchy phrases.
- Improve user experience. Check how fast your page is loading, if it’s optimised for mobile and whether all links are working properly.
Why is SEO important for your business?
SEO practices are important for businesses because they improve their visibility on search engines, such as Google or Bing, and in turn drive more traffic to your website. With increased traffic, there are more conversion opportunities and therefore the potential for higher sales volume.
SEO works on optimising your position within search engines, which are seen as trusted and credible sources by users. In this way, the higher your rank, the greater the perceived credibility.
How does web design help SEO?
At Web Design London we believe web design begins with SEO. Your web design can incorporate various elements that help your SEO rankings. One way that the SEO rankings go up is as a result of a lower bounce rate. Attractive design and carefully selected keywords reduce bounce rates.
Another aspect of web design that helps to reduce bounce rate is the user experience (UX). What this refers to is the ease with which users can navigate through your website to find exactly what they’re looking for. If the structure of the website is unclear, users are more likely to ‘bounce-off’ and search for the same information on the competitor’s website.
Optimising your web design with compressed images that load faster and social media integrations that let them distribute your content online makes their experience better. As a result, users are likely to stay on your website for longer and as a result, indicate to the search engines that your website is valid and useful for web users.
What is an SEO agency?
An SEO agency is a company that offers search engine optimisation services that can help your business appear higher in search engine results pages and drive qualified leads to your business.
Web Design London is an SEO agency that integrates various SEO practices, expertise and passion to produce highly-performing SEO strategies that generate more web traffic and more leads for your business.
How to generate leads through SEO?
To generate leads through SEO, experts apply several optimisation practices that not only make your website appear higher in searches but also improve the user experience and convertibility of your website. As a result, there are more qualified leads that land on your website.
What is SEO copywriting?
SEO copywriting or writing for SEO refers to the process of planning your content, creating it and optimising with keywords that will help improve your rankings in search engine results pages. Producing SEO friendly content makes your website more attractive to search engines.
Does SEO really matter?
The short answer is yes, SEO does really matter. It generates a consistent stream of web traffic for your business and builds a good foundation for any future digital marketing campaigns you’re looking to run. SEO means you are playing by the rules of the major search engines which helps your rankings.
How long does SEO take to work?
It is common to hear from agencies that SEO takes between 4 and 6 months to work. This is not untrue, however, the real amount of time it may take depends on the business, the industry and the goal in mind. At Web Design London, we base our predictions on thorough analysis and keep you updated on the progress on a monthly basis.
What types of SEO are there?
It is difficult to say how many different types of SEO there are. We can identify three different approaches to SEO:
1 - A white-hat approach is what Web Design London uses and it’s based all around using wholesome methods to improve the visibility of your website.
2 - A black hat approach is where SEO experts try to manipulate the search engine algorithms to make your website rank higher. At Web Design London we avoid this approach to SEO.
3 - A grey hat approach is somewhere in the middle. It’s not quite as bad as black hat approach but isn’t as ‘clean’ as white hat either. Again, our approach is to try and stay away from breaking the search engine rules.
Another way to categorise SEO practices is to divide it into:
- On-page SEO where the optimisation occurs on the website itself.
- Off-page SEO where optimisation is done outside of the website, e.g. via link building.
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