Marshall Gas Case Study

Generating leads with Web Design, SEO & CRO
Client Info

Marshall gas is a family run plumbing and heating company based in Ipswich, Suffolk. They offer a wide range of boiler services including new boiler installation, boiler repairs & servicing, heating and gas works and MarshallCare.


April 2020 – Ongoing


Web Design, SEO & Conversion Rate Optimisation (CRO)



Their objectives were to:
  • Improve organic search rankings on Google
  • Drive more traffic to the website
  • Have the website generate conversions especially on higher profit-margin services
Project outcomes:
  • A website redesign for conversion rate optimisation (CRO) and search engine optimisation (SEO)
  • 10x more daily impressions achieved in just two months
  • 41.2k Google search impressions in the first two months
5*! What an amazing service we have had from John and his team. We could not be happier! Having had poor SEO advice in the past, we are now getting leads and which are converting to sales. Our website has had a makeover and already the figures speak for themselves. Thank you for being so on hand and understanding the changes we made and kept making, you have worked so hard on it. We would recommend you in a heartbeat, honest, reliable and friendly! Thanks again!

We achieved results with a holistic SEO Strategy

Our wholesome approach to SEO helped us increase the rankings for our client and boost daily impressions by tenfold. We were able to achieve 41.2k impressions in just two months of work, which in the words of the client, meant that “the phone hasn’t stopped ringing”!

1 – Website re-design for SEO

Our experts know that SEO work goes hand in hand with web design. The client wanted to improve their organic search rankings but that couldn’t have been done efficiently without redesigning their website for conversion rate optimisation (CRO) and SEO.

2 – Conversion Rate Optimisation

With our on-page SEO strategy, we made sure to make the right Calls To Action stand out to improve the conversion of the site. We’ve expanded on the content of the website by adding FAQs based on data which now means our client’s website takes up more space in the Search Engine Results Pages (SERPs) and so increases the likelihood of someone clicking through to their website.

3 – Google Ads Campaign

Marshall Gas has been impressed with GLO’s results and is now working with our experts on a PPC campaign in order to generate qualified leads for the services with higher profit margins, such as boiler installations and replacements.

Web Design London Marshall Gas SEO Stats
Web Design London Marshall Gas CRO Conversion Rate Optimisation Stats
Web Design London Marshall Gas Google Ads Stats

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