M Jarrald Construction Case Study

Generating leads with SEO Web Design & Development, SEO, CRO & Google Ads.
PROJECT DETAIL
Client
Client Info

M Jarrald Construction is a family-owned business located in Hadleigh, Suffolk, delivering high-quality building services to clients across Essex and Suffolk. With over 30 years of experience, the knowledgeable M Jarrald Construction team completes each project with enthusiasm whilst maintaining the emphasis on honesty, craftsmanship and professionalism. The core services included in M Jarrald’s offering are kitchen remodelling, extensions, loft conversions, new builds and general renovations.

M Jarrald Construction came to Web Design London looking to refresh their branding, re-design their old website and improve the local search engine rankings for the relevant search terms. We delivered an updated logo and produced a responsive, user-friendly website that generates qualified leads.

DATE

August 2021

Services

Web Design, Web Development, SEO, SEO Copywriting & Conversion Rate Optimisation (CRO)

PRICE

£6,000+

Construction Company Web Design
Their objectives were to:
  • Refresh the branding and ensure a unified, fresh look across the new website
  • Produce a responsive website that would display M Jarrald’s sizeable portfolio of previous projects, leading visitors to convert
  • Apply SEO techniques to boost local search engine rankings for the services M Jarrald offers
Project outcomes:
  • An updated, professional-looking logo that translated the values M Jarrald Construction represents in each project
  • An intuitive, responsive website that maintains the visitor’s attention with the use of videos and high-quality imagery
  • Instantly visible increase in the rankings of local searches, pushing some relevant keywords to the first place in Google just weeks post-launch
I approached GLO for a rebrand, website re-design and SEO package. Right from the start, I felt like a priority. The way the team look after their clients is top-notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.

The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on the first page of Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.

Ben Grover, Commercial Director, M Jarrald Construction

M Jarrald GLO SEO Web Design Results

DELIVERING BRANDING, A RESPONSIVE WEBSITE AND A STEADY STREAM OF QUALIFIED LEADS

1 – PROFESSIONAL BRANDING AND A BEAUTIFUL RESPONSIVE UX WEB DESIGN WITH CONVERSION RATE OPTIMISATION IN MIND

The refreshed, modernised logo set the tone for the rest of the website design. To help M Jarrald Construction achieve a unified look, our designer created a sharp, contemporary logo design using the brand colours.
This, alongside the copy, optimised for SEO, guided the rest of the website design which was put together in a way that would make navigation easy and intuitive for the visitors. Furthermore, by applying Conversion Rate Optimisation (CRO) techniques, the design became an important element of the broader lead generation strategy that our Web Design London team devised for M Jarrald Construction.

Whilst CRO ensured that the visitors who landed on M Jarrald’s new website convert, the keyword-rich SEO copywriting was the driving force behind those visitors finding the site in Google or other search engines. By putting together lists of keywords with the right user intent and relevant to the services M Jarrald offers, our copywriter was able to produce a highly-performing copy for each page.

2 – MOVING UP THE SEARCH RANKINGS FOR RELEVANT KEYWORDS

As a result of the keyword optimised copy, as well as the on-page SEO work done on each page of the new website, M Jarrald has had some visible increases in local search rankings just weeks after the website was launched. As can be observed on the graphs attached, some of the search phrases have seen M Jarrald Construction move up to first place in Google, others moved up significantly, reaching the first page of search engine results.

Our Web Design London team of digital marketing specialists continues to observe the analytics of the new website, always looking out for any areas of improvement. Since launch, it has been on an upward trajectory in terms of search impressions and click-through rate, which keep the M Jarrald team happy, and busy!

Branding M Jarrald Construction
Construction Company SEO Rankings

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