Eagle Training Case Study

Generating leads with Web Design, LinkedIn Automation, Content Marketing & SEO
PROJECT DETAIL
Client
Client Info

Eagle Training is a well-established corporate training company based in Essex. Their well-experienced team trained managers and staff at companies such as Siemens, Ferrer Rocher and Yeo Valley, in areas such as leadership, management, sales, customer service and presentation skills.

DATE

Feb 2020 – Ongoing

Services

Web Design, SEO, Social Media Marketing, Content Marketing, Linkedin Automation & Email Marketing

PRICE

£5,000+

Their objectives were to:
  • Generate leads through social media platforms
  • Establish online authority for Eagle Training
  • Improve organic search rankings
  • Convert web visitors into leads with a professional web design
Project outcomes:
  • 4x more users coming from LinkedIn
  • Various articles ranking in the 1st position on Google that are relevant to potential clients
  • 15x more Google search impressions in 6 months
  • A web design that Eagle Training are proud of
John and Mark rebuilt our website to generate leads online and to say we are pleased with it is an understatement. John took the time to discover what we really wanted and then delivered a first-class service. We would recommend GLO to anyone who is interested in upgrading their digital marketing strategy.

We achieved results with:

1 – Social Media Marketing & LinkedIn Automation

Since Eagle Training is a B2B business, our strategy with social media was primarily focused on LinkedIn. We’ve set up automation on their profile which focused on finding and connecting with their target audience through direct messaging. This strategy increased the number of users visiting Eagle Training’s website from Linkedin by 4 times. Click the image below to expand and view the Google Analytics report.

2 – Content Marketing & Blogging

Eagle Training’s director, Ian Henderson, believes in sharing value through his blog and YouTube channel. Our content marketing strategy revolved around working with his blog posts to make sure they rank well for the most searched keywords. By applying such strategy we improved the rankings of his blogs across the board, with some ranking as high as 1st or 2nd position. This helped to establish Eagle Training as the thought leader in the corporate training industry in the UK, as well as abroad.

Stronger authority and higher rankings mean more people are clicking through to his blog posts. Before we applied our content marketing expertise, some of the blogs were getting 0 clicks. After the first few months, we’ve noted an increase to around 60-100 clicks per day.

3 – SEO

Our Web Design London SEO experts followed the best SEO practices in order to improve Eagle Training’s rankings in organic search. This involved extensive on-page SEO when rebuilding the Eagle Training website and wide-spread backlinking strategy. Our consistent efforts saw a 1500% increase in website visitors in the first 6 months of our work and a 70% increase in impressions. 

Web Design London Eagle Training Linkedin Automation Stats
Web Design London Eagle Training Blog Stats
Web Design London Eagle Training SEO Stats

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