B A Boyle & Son Case Study

Generating leads with Web Design, SEO & CRO
Client Info

B A Boyle & Son Ltd is an experienced construction and carpentry business based in Suffolk. Their small but perfectly formed team delivers impressive results on big and small projects ranging from garden landscaping and brickwork, through plastering & decorating, joinery, carpentry and more!


July 2020 – Ongoing


Web Design, SEO & Conversion Rate Optimisation (CRO)



Web Design London BA Boyle Web Design
Their objectives were to:
  • Redesign their old website and display their growing work portfolio to attract more leads online
  • Perform SEO on the website to generate leads and conversions
  • Improve organic search rankings in the local area
Project outcomes:
  • Modern, 11-page website optimised for SEO and conversions
  • 60x more daily impressions in the first-month post-launch
  • B A Boyle have reported that they are inundated with leads and have had to dramatically increase their workforce
Struggling for words, we came to Web Design London wanting a full rebrand and a website that performs well in search. We had no idea of the direction we wanted to head in, or how we wanted the new design to look. Our lack of answers did not phase these guys one bit! Instead, they created a brand all of us at B A Boyle & Son LTD instantly fell in love with. The service provided is efficient, effective and most importantly welcoming. We have never needed a decent web presence before, or so we thought! Web Design London has totally converted us and ‘generated us more leads online’ in such a short time than we thought possible. Top job lads, looking forward to working with you both moving forward. Fully recommended.

We achieved results with Web Design, SEO & CRO

1 – Website Re-Design

Despite having a website B A Boyle & Son had a very limited online presence as most of their work would come in through word-of-mouth. With the world becoming more and more digital they were ready to level up and build their digital ‘business card’ with Web Design London experts. The website was built in a way that would make it easy to navigate by any web visitor, display the company’s impressive portfolio and make the enquiry process simple and automated.

Because B A Boyle & Son Ltd offer a variety of services, the homepage needed to display all the information a visitor would need early on. This was cleverly achieved by clearly laying out the information right after the first scroll and strategically placing and wording the Call To Action buttons to increase conversions.

It was important to present the company as a competent one, able to overcome any challenges and produce jaw-dropping results on time. This is why each portfolio piece breaks up the project into sections to make it easy for the reader to find what they need, as well as satisfies the visionary visitors with its generous gallery section.

2 – Search Engine Optimisation

B A Boyle’s SEO results show the importance of having a fully SEOed website before you launch, which is what we always do at GLO. Just like with any web design project, our experts took the time to carry out the important keyword research and put together the right meta descriptions and titles to help the website rank for the search terms used by their target audience. With further on-page SEO, backlinking and local marketing strategies we increased B A Boyle’s search impressions 60 times, on average, just in the first month of the website being live.

Web Design London BA Boyle Website Design
Web Design London BA Boyle SEO Stats

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