All Trans Autos Case Study

Generating leads with Web Design, Linkedin Automation, Content Marketing & SEO
PROJECT DETAIL
Client
Client Info

All Trans Autos is a well-established family-run car garage in Colchester with over 40 years of experience. They offer various services to local customers, such as vehicle servicing and repairs and well as van hire.

DATE

May 2020 – Ongoing

Services

Web Design, SEO, Social Media Marketing & Conversion Rate Optimisation (CRO)

PRICE

£6,000+

Their objectives were to:
  • Convert web visitors into leads with a professional web redesign
  • Integrate the Bosch Car Service booking system into the website
  • Optimise conversion rate of the landing pages on the website
Project outcomes:
  • New, fresh looking website, matching the branding of the company
  • Conversion of almost 90 users on the Bosch Car Service booking system during the first-month post website launch
  • Reduced admin time thanks to the booking integration
  • Increased web traffic and number of clicks post-launch
All Trans Autos Ltd have recently had a website built and launched by GLO. The guys John and Mark are so passionate about what they do it really shines through in our website. Their customer service is amazing and nothing was too much trouble. They took on board what we wanted and the result is outstanding. Check it our for your self at https://alltransautos.co.uk/.

We achieved results with:

1 – Website re-design

Having worked on another Bosh Car Service website in the past our GLO experts knew exactly how to approach the website design to improve the conversion rate. Our proposed sitemap matched the client’s objectives and design features modernized the look of the website and improved its functionality.

Here’s how the old website looked like…

2 – Bosch Car Service Booking system integration

Adding the Bosch Car Service booking system integration cut out admin work as users are now able to make a booking online in a few simple steps. Thanks to the automation applied this is then recorded on their system, reducing room for error. The website UI put All Trans Autos ahead of their competitors as it makes it easy for users to navigate and find what they need which in turn increases conversions. After the website was launched we noted almost 90 user conversions on the Bosch Car Service booking system during the first month of the website being live.

3 – Standard SEO practices

At GLO we never launch websites without applying the standard SEO practices to them. We believe in giving our websites a head start and fully optimising them for search engine crawlers before they go live. We followed our standard procedures with the All Trans Autos new website. Jill Bloomfield, director of the company noted that their “web traffic from Google search has doubled post-launch”, which not only benefits All Trans Autos as a company but also highlights the importance of holistic web design approach that GLO practices.

With All Trans Autos, we were able to take their SEO and web design further by analysing the data their old website collected for years. We proposed and created pages on the website, such as the How A Car Works page which increases exposure and brings even more web users to their website.

Web Design London All Trans Autos Old Website Design
Web Design London All Trans Autos CRO Stats
Web Design London All Trans Autos SEO Stats

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