Google Ads Management
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GOOGLE ADS CAMPAIGNS
All of our Google Ads Campaigns, whether that’s search, display or shopping ads, are designed to reflect data. We’re not in the business of guessing – the strategy, implementation and results of your PPC advertising are all black & white with Web Design London.
We have our tried and tested 12-step process that ensures our PPC experts deliver consistent high-performance results by running highly-targeted campaigns.
Web Design London
We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.
As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
Web Design London
This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****
GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.
From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.
I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.
Having been impressed with GLO's recent web design projects and reviews, I approached John for refresh of the Ingot Services website and branding. I'm was pleasantly surprised with how his team took the time to understand the brief, give suggestions and the focus they showed on our brand. GLO was fast to respond to any queries or revisions and kept us updated at every step of the process. GLO took everything out of our hands, from logo design and branding to copywriting and web design, allowing us to carry on with our day jobs after a simple thumbs up. Everyone at Ingot Services are very happy with the new branding as well as the look and functionality of the website. I would recommend GLO to anyone that want to transform their online presence on site and in search.
We approached GLO in October 2020, looking looking to redesign our website, whilst adding a bespoke booking system and optimising it for search engines in order to target our niche audience - local German car owners.
Their team of web designers and digital marketers didn’t disappoint. They're professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing.
GLO has also helped us with our SEO and establish Bosch Auto Service as an online authority on the topic of German car servicing, skyrocketing rankings to 1st place in Google for majority of our targeted keywords and boosting search impressions & leads significantly.
This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!
After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.
John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.
John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!
GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!
Trusted Google Ads Agency
Google Ads FAQ’s
How does Google Ads work?
Google Ads, also known as Google AdWords is a paid advertising system developed by Google. Advertisers have to bid on their chosen keywords to make their ads show up in Google search results. These ads are clickable and lead the customer to their website or a landing page. Thanks to highly-advanced technology, marketers can track all of the traffic and conversions generated with these ads.
What is PPC?
PPC stands for Pay Per Click and is an online advertising model where the advertiser pays each time someone clicks on their ad. The aim behind those ads is to bring traffic to your website or landing page and convert the leads into sales. Paying per click on these adverts could, therefore, be seen as buying those visits to your site.
Are Google Ads worth the money?
Paid advertising campaigns allow you to target the audience you’re looking to attract in a much more precise and effective way, than if you were to try reaching them organically. For this reason, your marketing budget can produce a lot more return on investment when applied to paid advertising campaigns, such as Google Ads. Additionally, when the campaigns are set up correctly by a trained and experienced account manager, the cost of running Google Ads does not have to be as high as many people anticipate.
Are Facebook Ads PPC ads?
The simple answer is, yes, Facebook Advertising is based on the ‘Pay Per Click’ model. Choosing to do PPC ads on Google or Facebook will be determined by your business’s objectives. Our Web Design London PPC experts will make those appropriate recommendations after the first consultation.
Where do display ads appear?
Display advertising done on Google will show up on Google Display Network websites. They will show up to users when they visit these websites either using their mobile devices or computers. Displaying ads within mobile apps is also possible as they do qualify as the Display Network.
What is the difference between search ads and display ads?
There are several differences between display and search ads. One of the biggest differences between these two types of ads is that display ads use ‘push’ marketing methods, while search ads focus on ‘pull’ marketing. These two opposing approaches have different objectives behind them. Our PPC experts would be able to determine which type of ads is more aligned with your business objectives. Sometimes it could mean a combination of both!
What is a remarketing ad?
Remarketing ads are specifically aimed at people who have previously interacted with your website. These are a great way of making the most from the website traffic you already have, from users already searching for something you can offer.
How long does it take to see results from Google Ads?
Once a Google Ads campaign has been launched, it needs to go through the approval process with Google. This typically takes up to one business day but may occasionally take longer. Once the campaign is approved and live, you can track the results almost instantly. The performance of the campaign depends on several factors but regular reporting is always in place when working with Web Design London PPC account managers.
What do I need to run Google Ads campaigns?
When working with Web Design London, the entire set up is done by us. We do have to get access to the backend of your website, as well as any data tracking accounts you have set up for your websites, such as Google Search Console or Google Analytics. Depending on what the strategy for the paid advertising campaign is, we may require other access. More details would be provided after the initial consultation.
How do you charge for paid advertising campaigns?
At Web Design London, we believe that we should only charge you a percentage of what you actually spend on your advertising campaigns. We have a campaign setup fee and charge 15% of your total monthly ad spend thereafter.