Google Ads Management

We offer full, in-house Google Ads Management services that suit your business needs and your marketing budget. Our high performing Pay Per Click (PPC) campaigns are based on data-driven insights alongside a combination of creativity and advanced technology.

We’re a Google Partner

We’ve earned our Google Partner badge by demonstrating exceptional Google Ads skills and meeting the Google Ad spending requirements. Our expertise resulted in the growth of our client’s revenue and client base.

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Our PPC experts hold various certifications, such as Google Search Ads, Google Display Ads, Google Shopping Ads, Google Ads (Mobile), Google Analytics and Google My Business. Our Google Ads knowledge and experience are continually evolving and expanding to generate you, even more, leads online.

Our Latest
GOOGLE ADS CAMPAIGNS

Marshall Gas Case Study

Fees Free Mortgages Case Study

B A Boyle & Son Case Study

Finstech Case Study

RPM Fuels & Tanks Case Study

Bosch Auto Service Case Study

Electric Scooter Kids Case Study

All Case Studies

We are the data scientists of paid search advertising

Google Ads Management Process

All of our Google Ads Campaigns, whether that’s search, display or shopping ads, are designed to reflect data. We’re not in the business of guessing – the strategy, implementation and results of your PPC advertising are all black & white with Web Design London.

We have our tried and tested 12-step process that ensures our PPC experts deliver consistent high-performance results by running highly-targeted campaigns.

Audit & Define Objectives

We take time to understand your business and objectives and work through your existing PPC accounts and analytics. This allows us to uncover what’s working and to provide detailed analysis and action points to build the best PPC campaign possible.

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Competitor Research & Analysis

Using various intelligence tools, we dissect your competitor’s PPC campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid media advertising space.

Identify Audience & Search Terms

A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our PPC tactics and allow us to create compelling and engaging user journeys that allow you to reach your goals. We then study how your audience searches for products or services like yours to capture the relevant audience.

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PPC Strategy

At this point, we have a very clear understanding of what needs to be done to benefit the PPC campaigns. We then create a strategy document for you to sign off on – this is our initial PPC plan until the data tells us that we need to adapt and optimise.

Copy & Creatives

Creating a compelling ad copy and creative banners with a strong call to action is crucial to your PPC success. Ads need to be highly relevant to the audience and consistently tested and refined to improve your Quality Score and therefore increase PPC ROI.

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Set Keywords for Cost-Efficiency

We implement the optimal mix of positive and negative keywords that offer high user intent and cost-efficiency. Our campaigns are monitored daily, so we can tightly control the PPC budget to minimise wasted spend.

Build the PPC Campaign

Whether we are transforming your existing campaigns or building brand new accounts on new platforms, the Web Design London PPC implementation process is extensive. You will still own the accounts and will have a direct relationship with the platforms.

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Monitor & Track

It may surprise you how many companies are not tracking conversions correctly. We are qualified to use Google Analytics and Google Tag Manager, ensuring the data we work with and report is accurate, giving us everything we need to make the best decision on your PPC campaigns.

PPC Optimisation

With a great deal of focus and dedication, we will continually optimise for success. We only use the highest performing ads, keywords and sources, always seeking higher engagement and intent. We are often assisted by machine learning and utilise this to achieve your goals.

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PPC Reporting

Our PPC agency makes things easy to understand by reporting on meaningful data with a narrative that helps us collectively make a better decision on the strategy moving forward. We ensure we are monitoring and reporting on your business’s key performance indicators (KPI’s).

Conversion Rate Optimisation

The performance of your webpages can have a huge impact on your PPC campaign results. We constantly consult with you about your copy, layout calls to action and much more to increase the numbers, allowing you to understand the factors that could be limiting your ROAS.

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PPC Strategy Review

As we gather more and more data from your PPC campaign, it may become obvious that some tactics are working better than others. We conduct a quarterly review to see if we need to adjust the strategy based on your objectives and what the PPC reports are showing us.

Dominate Search

Delivering Leads-focused
PPC Campaigns

Web Design London have over a decade of proven success at exceeding targets with our PPC management strategies. We manage PPC accounts for businesses of all sizes and with our diligent research and meticulous keyword planning, we regularly exceed client KPI’s and targets providing you with growth. Our high client retention speaks for itself, and with our no-obligation contracts, what do you need to consider?

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Affordable PPC Agency

Being affordable is, of course, relative. Again, we’re a little different to other PPC agencies in London. We’ve created our PPC packages so that it's dependent on your media spend.

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Data Driven PPC Campaigns

None of our campaigns are based on assumptions. We don’t follow ‘hunches’’, just a combination of proven techniques, data modelling and scientific analysis.

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Backed by technology

Our PPC account managers work with technology to automate sophisticated management tasks to maximise your return on investment.

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Proactive & innovative approach to PPC

We’re constantly testing the limits of all PPC advertising platforms and we’re proactive in keeping our clients at the forefront of the industry.

Why Choose
Web Design London

Think. Do. Deliver.

We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.

Ready to get started?

As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.

Get a free quote

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We make
real things

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We love
what we do

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we deliver
right on time

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We Are
Certified

Microsoft Advertising Professional Web Design London

Web Design London
Google Reviews

View Our Google Profile

This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****

Karl Turnbull

01/04/2021

GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.

From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.

I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.

Jamie Gray

11/03/2021

Having been impressed with GLO's recent web design projects and reviews, I approached John for refresh of the Ingot Services website and branding. I'm was pleasantly surprised with how his team took the time to understand the brief, give suggestions and the focus they showed on our brand. GLO was fast to respond to any queries or revisions and kept us updated at every step of the process. GLO took everything out of our hands, from logo design and branding to copywriting and web design, allowing us to carry on with our day jobs after a simple thumbs up. Everyone at Ingot Services are very happy with the new branding as well as the look and functionality of the website. I would recommend GLO to anyone that want to transform their online presence on site and in search.

Mr Lasbrey

24/02/2021

We approached GLO in October 2020, looking looking to redesign our website, whilst adding a bespoke booking system and optimising it for search engines in order to target our niche audience - local German car owners.

Their team of web designers and digital marketers didn’t disappoint. They're professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing.

GLO has also helped us with our SEO and establish Bosch Auto Service as an online authority on the topic of German car servicing, skyrocketing rankings to 1st place in Google for majority of our targeted keywords and boosting search impressions & leads significantly.

claudio segameglio

01/02/2021

This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!

Callum Marshall

22/01/2021

After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.

John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.

John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!

L L

22/01/2021

GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!

Beth Craig

22/01/2021

The guys at GLO ,designed a new web site for my business, it was excellent and looked great .Cant thank them enough .Would recommend .thanks .

R .A Harvey

05/01/2021

Trusted Google Ads Agency

Our Google Ads PPC agency can help you level the playing field and not only compete but stand out amongst the ‘big boys’ in your industry. We are an experienced team of PPC specialists with Google Ads qualifications, equipped to deliver results whatever your brand’s mission or challenges. We can build profitable, charged PPC campaigns from the ground up or reinvigorate existing ads that are underperforming.

John Parnell

Digital Marketing Director

07907031065

Mark Chaskelson

Web Design Director

07577000629

Kat Haladus

Project Manager

kat@webdesignlondon.dev

Beth Craig

Content Specialist

beth@webdesignlondon.dev

Callum Marshall

Search Engine Marketer

callum@webdesignlondon.dev

get in touch

We specialise in Google Ads (PPC) to help clients achieve their objectives. Whether you’re local, global, e-commerce or a service based business, Google Ads (PPC) has the armoury to help drive revenue and work in tandem with other marketing efforts.

Google Ads FAQ’s

How does Google Ads work?

Google Ads, also known as Google AdWords is a paid advertising system developed by Google. Advertisers have to bid on their chosen keywords to make their ads show up in Google search results. These ads are clickable and lead the customer to their website or a landing page. Thanks to highly-advanced technology, marketers can track all of the traffic and conversions generated with these ads.

What is PPC?

PPC stands for Pay Per Click and is an online advertising model where the advertiser pays each time someone clicks on their ad. The aim behind those ads is to bring traffic to your website or landing page and convert the leads into sales. Paying per click on these adverts could, therefore, be seen as buying those visits to your site.

Are Google Ads worth the money?

Paid advertising campaigns allow you to target the audience you’re looking to attract in a much more precise and effective way, than if you were to try reaching them organically. For this reason, your marketing budget can produce a lot more return on investment when applied to paid advertising campaigns, such as Google Ads. Additionally, when the campaigns are set up correctly by a trained and experienced account manager, the cost of running Google Ads does not have to be as high as many people anticipate.

Are Facebook Ads PPC ads?

The simple answer is, yes, Facebook Advertising is based on the ‘Pay Per Click’ model. Choosing to do PPC ads on Google or Facebook will be determined by your business’s objectives. Our Web Design London PPC experts will make those appropriate recommendations after the first consultation.

Where do display ads appear?

Display advertising done on Google will show up on Google Display Network websites. They will show up to users when they visit these websites either using their mobile devices or computers. Displaying ads within mobile apps is also possible as they do qualify as the Display Network.

What is the difference between search ads and display ads?

There are several differences between display and search ads. One of the biggest differences between these two types of ads is that display ads use ‘push’ marketing methods, while search ads focus on ‘pull’ marketing. These two opposing approaches have different objectives behind them. Our PPC experts would be able to determine which type of ads is more aligned with your business objectives. Sometimes it could mean a combination of both!

What is a remarketing ad?

Remarketing ads are specifically aimed at people who have previously interacted with your website. These are a great way of making the most from the website traffic you already have, from users already searching for something you can offer.

How long does it take to see results from Google Ads?

Once a Google Ads campaign has been launched, it needs to go through the approval process with Google. This typically takes up to one business day but may occasionally take longer. Once the campaign is approved and live, you can track the results almost instantly. The performance of the campaign depends on several factors but regular reporting is always in place when working with Web Design London PPC account managers.

What do I need to run Google Ads campaigns?

When working with Web Design London, the entire set up is done by us. We do have to get access to the backend of your website, as well as any data tracking accounts you have set up for your websites, such as Google Search Console or Google Analytics. Depending on what the strategy for the paid advertising campaign is, we may require other access. More details would be provided after the initial consultation.

How do you charge for paid advertising campaigns?

At Web Design London, we believe that we should only charge you a percentage of what you actually spend on your advertising campaigns. We have a campaign setup fee and charge 15% of your total monthly ad spend thereafter.

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AWARD-WINNING
PPC SERVICES

WHAT IS CLUTCH?

Clutch is the leading ratings and reviews platform for digital marketing companies, SEO agencies and other business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year.

ONE OF UK’S TOP SEO AGENCIES

As a SEO agency, we know how hard it can be to stand apart from competitors, especially here in London. One of the key ways we validate our success and hold ourselves accountable is through our partnership with Clutch, who has recently recognised GLO, (our limited company) as one of the top B2B companies in the UK.