EMAIL Marketing Automation
A smarter approach that nurtures sales leads, increases engagement with your audiences and fuels your sales pipeline.
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Email Marketing Automation Agency
Email marketing lets you get intimate with your leads and customers by delivering your content, personalised to their needs, into their email inboxes at the right time. From thank you emails to e-newsletters or special offers – our GLO experts know how to automate your email marketing and segment your audience for best results. Nurturing your leads via a skillfully put together email marketing strategy is a cost-effective way that has been shown to produce a whopping 4200% ROI.

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    Marketing Automation
    Email Marketing
    Content Creation
    Email Design
    Conversion Rate Optimisation

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    Email Marketing & Marketing Automation

    With 21% of sent emails being opened within the first hour of delivery, you can be sure that your message gets to the people that need to hear it. Automating your email marketing makes it easy to reach large numbers of customers and leads. We segment your audience so that your existing customers receive content that will encourage repeat purchase, whilst new leads are taken on a journey that gradually builds up the trust with your brand. Getting to know your brand is important as it allows us to mirror your marketing funnel in our email marketing campaigns and nurture and capture every opportunity in your buying journey. All of this is done while complying to GDPR requirements when building your database.
    Transform Customers into Brand Evangelists
    Customers buy things. Brand evangelists buy things and preach about the things they bought. When done right, email marketing can develop a very close relationship with your past and existing customers. So much so, that they become your very own activists spreading social proof of your brand all over the Internet.
    A/B testing at its finest
    The great thing about running email marketing campaigns is that we get to track each and every email we send. We look at the open rate and link clicks to assess if our subject line and call to action wording are getting the results we want. By segmenting your audience we get to develop different variations of the email and run A/B tests to see what works with what type of customer or lead. Web Design London email marketers will always provide you with reports on your email marketing campaigns so you can understand your audience better. This way it’s clear which leads are close to purchasing and where to focus the efforts of your sales team.

    Promote to the right person, with the right content, at the right time

    Marketing automation is about using data and insight to keep your audiences engaged throughout the customer journey. It’s about using technology to deliver the right content to individuals at the right time. It’s about delivering highly personalised content to make your sales and marketing process much more effective.

    At Web Design London we use MailChimp email marketing tools to provide you with the following…

    Targeted Campaigns
    MailChimp allows us to produce campaigns that target your audience on a personal level. We are able to look at your audience, segment it in a way that mirrors their position within your marketing funnel. By using tags, we categorise the audience even more precisely and can apply behavioural targeting strategies. MailChimp gives us the ability to choose lookalike audiences and A/B test how they respond to different campaigns.
    Automated Marketing
    We are able to automate the email marketing campaigns to the various different audience types to meet their needs at the time that’s the most convenient to them and most beneficial to your lead nurturing strategy. Creating landing pages that automatically segment your audience helps to make your consumers experience more valuable. MailChimp offers a CRM system that helps you manage relationships with your consumers. There are many app integrations which seamlessly tie in into your overall digital marketing strategy.
    Insights, reports & analysis
    By studying the insights of each sent email, we get a clear understanding of what works and what doesn’t. Regular reports and analysis reveal patterns that help us steer away from things that are not working so well and focus on the stuff that brings you results.
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    Why Choose
    Web Design London

    Think. Do. Deliver.

    We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.

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    As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.

    We make
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    Web Design London
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    John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended

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    Damian Brown

    We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.
    I would recommend them to anyone looking to improve their ratings on the internet.
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    A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.

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    We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!

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    It was a pleasure to work with GLO on the website for our rewards and recognition platform.

    The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.

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    I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.

    The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.

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    GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.

    From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.

    I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.

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    Jamie Gray

    Trusted Marketing Automation Agency

    Our email marketers have helped brands in a wide range of B2B and B2C markets to design, create and deploy a marketing automation strategy that picks up on the right data, behavioural cues and demographic profiling to deliver the right content in real-time, creating much better conversations between you and your audiences.
    Online Lead Generation Agency UK John Parnell GLO
    John Parnell
    Digital Marketing Director
    Web Designer London, UK - Mark
    Mark Chaskelson
    Web Design Director
    Web Design London Kat Haladus Social Media Marketing
    Kat Haladus
    Project Manager
    SEO Web Design London Beth Craig UK
    Beth Craig
    Content Specialist
    London Web Designer Callum
    Callum Marshall
    Search Engine Marketer
    get in touch
    If you’re looking for a talented marketing automation agency based in London that are passionate about helping your business generate leads online through holistic email marketing and marketing automation, then look no further than Web Design London.

      Email Marketing FAQ’s

      What is email marketing?

      Email marketing is a form of marketing where the communication is done via a marketing platform that allows you to send targeted emails to groups, or segments of people within your audience. It is a form of direct marketing that includes sending newsletters with updates on the company, promotional sales or useful content that you know your audience finds valuable. It is a cost-effective way of reaching new and existing customers with targeted messages.

      How to do email marketing?

      Email marketing is a craft that involves several different steps and skills. You’ll need to start by creating a list of qualified leads and the best way to do this is by offering them a valuable opt-in lead magnet. Your next stage is to understand your goals and the different types of emails. Get to know your audience and use the segmentation capabilities wisely to send the right messages to the right people, at the right time. You’ll also need to plan your follow up emails to nurture the leads you have. While writing your campaigns, it’s important to use the right subject lines, and write your copy with a language that resonates with your target audience. Designing your emails can also help to attract the attention of your subscribers and entice them to click on your Call To Action (CTA). Lastly, once the campaign is sent make sure you track your emails and test what works best.

      What are the benefits of email marketing?

      The major benefit of email marketing is the global reach on a relatively low budget. The personalisation and tracking capabilities offered by email marketing platforms such as MailChimp help to improve your conversions and drive revenue with email marketing. It is also a relatively easy method to get started with and can be applied to a much wider and a lot more engaged audience.

      Types of email marketing?

      When we refer to types of email marketing, we are mainly talking about the different types of campaigns that email marketers use to capture the different segments of your audience. Some of these include:
      - The Welcome Email Series
      - The Standard Promotional Campaign
      - The Seasonal Campaign
      - The Post-Purchase Drip
      - The Newsletter
      - The Abandoned Cart Campaign

      How does email marketing work?

      Email marketing works by continually optimising the message you are sending to each and every lead or existing customer in your database. Email marketers often follow CRITICAL acronym to achieve success with email marketing:
      Creative - make the email appealing to your audience. Consider what resonates with your audience and message - an HTML or text-only email?
      Targeting - make your emails more and more targeted with personalised messages.
      Incentive - when writing your subject line think about the incentive for the recipients. They will be looking at your email in their inbox with one question in their head - “What’s in it for me?”
      Timing - measure and test to identify the best day and time for the delivery of the emails.
      Integration - your email campaign must be integrated with the rest of your marketing efforts. Consistency is key.
      Copy - consider what wording to use for the subject line and the body of the email. Think about what sort of phrases will make the recipient click on your links and figure out where within the email is the best place to put these links.
      Attributes - these refer to the subject line and the timing of the delivery of your email. You’ll need to test this to identify the best attributes for your campaigns.
      Landing page - make sure you direct your customers to the correct place with your links in order to optimise the conversion rate. If you wanted them to buy your new product, you wouldn’t link them to your homepage, right?

      What is an email marketing strategy?

      An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. Strategies have a basic wireframe but should be tweaked as you analyse results from your email marketing campaigns.

      What is HTML email design?

      HTML email design lets you create great-looking emails with lots of visual appeals. Instead of using plain text, you can use HTML email design to display a variety of colours, images, backgrounds, and fonts. With HTML email design, you have the creative freedom to help get your message across more effectively and draw the recipients attention to the places that matter the most - your Call To Action calls.

      What are the email marketing tools?

      There are many very good email marketing tools. Most of them have very similar features, yet some are more comprehensive than others. In our opinion, MailChimp is a great email marketing tool that offers a lot of features that are not offered with other tools, such as a CRM system. MailChimp has been around for a while and continually develops its tool to meet the demand of marketers.

      How will email marketing generate profit for my business?

      Email marketing focuses on communication with your qualified leads in a very personalised way based on the insights from the previous campaigns sent. What this means is that you can very easily target each of your customers and leads with a message that will resonate with them and offer them exactly what they’re looking for. This improves your conversion rate as your leads are nurtured in a way that is suited to their behaviour and needs. Your leads are more likely to become sales with a more personalised message.

      What are lead magnets in email marketing?

      Lead magnets in email marketing refer to pieces of content and offerings you use to encourage your potential leads to subscribe to your mailing list. In this way, they give you direct access to them which you can utilise by testing different marketing campaigns on them. An example of a lead magnet could be a free ebook download or a 30% off on their first purchase.

      Email Marketing Automation

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      Clutch is the leading ratings and reviews platform for digital marketing companies, email marketing automation agencies and other business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year.


      As an email marketing automation agency, we know how hard it can be to stand apart from competitors, especially here in London. One of the key ways we validate our success and hold ourselves accountable is through our partnership with Clutch, who has recently recognised GLO, (our limited company) as one of the top B2B companies in the UK.