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EMAIL MARKETING CAMPAIGNS
Web Design London
We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.
As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
Web Design London
This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****
GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.
From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.
I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.
Having been impressed with GLO's recent web design projects and reviews, I approached John for refresh of the Ingot Services website and branding. I'm was pleasantly surprised with how his team took the time to understand the brief, give suggestions and the focus they showed on our brand. GLO was fast to respond to any queries or revisions and kept us updated at every step of the process. GLO took everything out of our hands, from logo design and branding to copywriting and web design, allowing us to carry on with our day jobs after a simple thumbs up. Everyone at Ingot Services are very happy with the new branding as well as the look and functionality of the website. I would recommend GLO to anyone that want to transform their online presence on site and in search.
We approached GLO in October 2020, looking looking to redesign our website, whilst adding a bespoke booking system and optimising it for search engines in order to target our niche audience - local German car owners.
Their team of web designers and digital marketers didn’t disappoint. They're professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing.
GLO has also helped us with our SEO and establish Bosch Auto Service as an online authority on the topic of German car servicing, skyrocketing rankings to 1st place in Google for majority of our targeted keywords and boosting search impressions & leads significantly.
This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!
After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.
John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.
John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!
GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!
Trusted Marketing Automation Agency
Email Marketing FAQ’s
What is email marketing?
Email marketing is a form of marketing where the communication is done via a marketing platform that allows you to send targeted emails to groups, or segments of people within your audience. It is a form of direct marketing that includes sending newsletters with updates on the company, promotional sales or useful content that you know your audience finds valuable. It is a cost-effective way of reaching new and existing customers with targeted messages.
How to do email marketing?
Email marketing is a craft that involves several different steps and skills. You’ll need to start by creating a list of qualified leads and the best way to do this is by offering them a valuable opt-in lead magnet. Your next stage is to understand your goals and the different types of emails. Get to know your audience and use the segmentation capabilities wisely to send the right messages to the right people, at the right time. You’ll also need to plan your follow up emails to nurture the leads you have. While writing your campaigns, it’s important to use the right subject lines, and write your copy with a language that resonates with your target audience. Designing your emails can also help to attract the attention of your subscribers and entice them to click on your Call To Action (CTA). Lastly, once the campaign is sent make sure you track your emails and test what works best.
What are the benefits of email marketing?
The major benefit of email marketing is the global reach on a relatively low budget. The personalisation and tracking capabilities offered by email marketing platforms such as MailChimp help to improve your conversions and drive revenue with email marketing. It is also a relatively easy method to get started with and can be applied to a much wider and a lot more engaged audience.
Types of email marketing?
When we refer to types of email marketing, we are mainly talking about the different types of campaigns that email marketers use to capture the different segments of your audience. Some of these include:
- The Welcome Email Series
- The Standard Promotional Campaign
- The Seasonal Campaign
- The Post-Purchase Drip
- The Newsletter
- The Abandoned Cart Campaign
How does email marketing work?
Email marketing works by continually optimising the message you are sending to each and every lead or existing customer in your database. Email marketers often follow CRITICAL acronym to achieve success with email marketing:
Creative - make the email appealing to your audience. Consider what resonates with your audience and message - an HTML or text-only email?
Targeting - make your emails more and more targeted with personalised messages.
Incentive - when writing your subject line think about the incentive for the recipients. They will be looking at your email in their inbox with one question in their head - “What’s in it for me?”
Timing - measure and test to identify the best day and time for the delivery of the emails.
Integration - your email campaign must be integrated with the rest of your marketing efforts. Consistency is key.
Copy - consider what wording to use for the subject line and the body of the email. Think about what sort of phrases will make the recipient click on your links and figure out where within the email is the best place to put these links.
Attributes - these refer to the subject line and the timing of the delivery of your email. You’ll need to test this to identify the best attributes for your campaigns.
Landing page - make sure you direct your customers to the correct place with your links in order to optimise the conversion rate. If you wanted them to buy your new product, you wouldn’t link them to your homepage, right?
What is an email marketing strategy?
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. Strategies have a basic wireframe but should be tweaked as you analyse results from your email marketing campaigns.
What is HTML email design?
HTML email design lets you create great-looking emails with lots of visual appeals. Instead of using plain text, you can use HTML email design to display a variety of colours, images, backgrounds, and fonts. With HTML email design, you have the creative freedom to help get your message across more effectively and draw the recipients attention to the places that matter the most - your Call To Action calls.
What are the email marketing tools?
There are many very good email marketing tools. Most of them have very similar features, yet some are more comprehensive than others. In our opinion, MailChimp is a great email marketing tool that offers a lot of features that are not offered with other tools, such as a CRM system. MailChimp has been around for a while and continually develops its tool to meet the demand of marketers.
How will email marketing generate profit for my business?
Email marketing focuses on communication with your qualified leads in a very personalised way based on the insights from the previous campaigns sent. What this means is that you can very easily target each of your customers and leads with a message that will resonate with them and offer them exactly what they’re looking for. This improves your conversion rate as your leads are nurtured in a way that is suited to their behaviour and needs. Your leads are more likely to become sales with a more personalised message.
What are lead magnets in email marketing?
Lead magnets in email marketing refer to pieces of content and offerings you use to encourage your potential leads to subscribe to your mailing list. In this way, they give you direct access to them which you can utilise by testing different marketing campaigns on them. An example of a lead magnet could be a free ebook download or a 30% off on their first purchase.