Award-winning Content Marketing
Web Design London has a proven track record of helping our clients generate leads online by creating and distributing SEO-driven content.
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Content Marketing
Content marketing is not about selling your products. It’s about engaging with your target audience and influencing their behaviour at the different stages of your marketing funnel. At Web Design London, we offer content marketing services, such as blogging or SEO copywriting, to optimise your online presence. It’s hard to separate content marketing and SEO. Together they work well by driving traffic to your website, encouraging social media sharing and positioning your business as the no.1 within your industry.

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    SEO Copywriting
    Content Promotion
    Content Strategy
    Content Marketing

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    Our Content Marketing Strategy Planning Process

    Content Creation Process

    Creating and optimising content for search engines has helped many of our clients increase their traffic from organic search.

    Here’s how we do it…

    Define Objectives
    Your content strategy needs to reflect your goals and tie in with your overall business model. We’ll arrange a consultation with you in order to understand your business, and its short and long-term goals, the products and services you offer and your consumer personas. This will help us to figure out the direction, angle and tone of voice we need to develop in the content we produce to resonate with your target audience and achieve your business goals.
    Keyword Research
    Once we know who we’re aiming at, we’ll study their search behaviours and the problems that your business is able to solve for them. We’ll figure out what cornerstone content pieces we should be focusing on first, and the related topics. We’ll gather an extensive list of keywords and phrases that our copywriters will base their writing on. This stage is revisited on a regular basis even after we’ve published the first few content pieces. Coming back to research after tracking results helps us to learn how we can attract similar customers, which will become qualified leads for you.
    Content Strategy
    Once we have a good picture of what it is that your target audience is looking for and how we can use that information to make you the go-to brand for them, we’ll put together your content marketing ideas that will form our strategy. As we start producing content and tracking the results, we may come back and tweak the strategy to make sure we’re responding to your audience’s needs.
    Copy & Distribution
    With a plan in place, we are ready to write. Our copywriters use their years of experience and the insights from the ongoing SEO research to produce engaging, value-packed high-quality content that captures your target audience. We make sure this content is then distributed over time across relevant platforms in a format that works for that particular platform, boosting engagement.
    Measure & Finetune
    All of the traffic that comes in and engages with the content gets tracked and analysed. We look at how well each piece of content is performing, how engaged the reader is and what similar topics can we cover to capture that audience or similar type fo customer in the future. This helps us finetune the strategy for the creation and distributions of your content.

    Lead generating
    Content Marketing

    We specialise in digital marketing services that we believe in the most and ones that we know can generate you leads online. Our content marketing services are angled towards attracting qualified leads by producing engaging, high-quality content that answers your audience’s questions and gradually yet effectively points to the solution you offer.

    Confident but not complacent
    There are many SEO experts out there who, no doubt, could improve your visibility just like we can. The difference between Web Design London and other SEO agencies is that we do not sit back once we get you up to the top of searches. We keep up to date with all the algorithm changes and trends in the digital world to make sure your digital marketing game is evolving just as fast as the online world is.
    Passionate about SEO
    Our team is built of SEO experts fascinated by the potential of the digital optimisation strategies and the utilisation of those for lead generation. Our shared passion for search engine marketing and relentless curiosity has helped us to develop a culture of learning, with which we infuse each and every project.
    SEO Understood by Mere Mortals
    We know SEO jargon can get a bit too much, so like with all of our services, we like to keep it black & white. We’ll make sure, from the initial consultation, everything we communicate is laid out in a way you can understand. But then again, we don’t need to do that much talking - the results we get and the noticeable increases in lead numbers our clients get, speak for themselves.
    Content-Led Approach to SEO
    Web Design London do everything possible to ensure that our SEO techniques stay ahead of the latest search engine algorithm updates while offering complete transparency to our clients. For our clients, we always recommend the long-term, content-led approach to SEO, following white-hat SEO methods that reward the website for engaging and interesting content and avoiding any penalties associated with black-hat SEO.
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    Why Choose
    Web Design London

    Think. Do. Deliver.

    We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.

    Ready to get started?

    As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.

    We make
     real things
    We love
    what we do
    we deliver
     right on time
    We Are
    Web Design London MOZ SEO Certified
    Web Design London Google Partner SEO
    Microsoft Advertising Professional Web Design London
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    Web Design London
    Google Reviews

    John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended

    Damian Brown Avatar
    Damian Brown

    We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.
    I would recommend them to anyone looking to improve their ratings on the internet.
    All Trans Autos Ltd

    Richard Bloomfield Avatar
    Richard Bloomfield

    A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.

    Daniel Dimoline Avatar
    Daniel Dimoline

    We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!

    david power Avatar
    david power

    It was a pleasure to work with GLO on the website for our rewards and recognition platform.

    The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.

    Ben Hammond Avatar
    Ben Hammond

    I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.

    The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.

    Ben Grover Avatar
    Ben Grover

    This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****

    Karl Turnbull Avatar
    Karl Turnbull

    GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.

    From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.

    I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.

    Jamie Gray Avatar
    Jamie Gray

    Trusted Content Marketing Agency

    Web Design London copywriters are all native English speakers, with several years’ worth of experience in the content marketing field. With skills and capabilities that span across several industries, our content creation team is ready for any challenge.
    Online Lead Generation Agency UK John Parnell GLO
    John Parnell
    Digital Marketing Director
    Web Designer London, UK - Mark
    Mark Chaskelson
    Web Design Director
    Web Design London Kat Haladus Social Media Marketing
    Kat Haladus
    Project Manager
    SEO Web Design London Beth Craig UK
    Beth Craig
    Content Specialist
    London Web Designer Callum
    Callum Marshall
    Search Engine Marketer
    get in touch
    If you’re looking for a talented content marketing agency based in London that is passionate about helping your business generate leads online through holistic content creation, then look no further than Web Design London.

      Content Marketing FAQ’s

      What is content marketing?

      Content marketing is a type of marketing that involves the creation and sharing of online material that aims to spark interest and curiosity in a business’s products or services among potential consumers. It is not so much about the promotion of those products and services but a strategic approach to content creation and distribution that tries to attract and retain a clearly-defined audience for those products and services, and ultimately drive them to complete the desired and profitable customer action.

      What are some examples of content marketing?

      Content marketing examples include blogs, educational videos and articles, ebooks, webinars, social media posts. All of these pieces of content have the same main goal behind them - to answer the questions of your target audience and provide them with valuable answers they could not get anywhere else. Strategically written and distributed content allows you to present your own products and services as ones that are not like anyone else’s.

      Why is content marketing important?

      Content marketing is important because it allows you to take control of how you educate and how you connect with your customers and potential leads. You can position your content in a way that helps you build trust with them and help them to make educated purchasing decisions. This, in turn, helps your conversion rate as customers feel fully informed before they make their final decision. Additionally, in today’s age, people expect consistent and high-quality content from their favourite brands. Supplying that to your customers and leads can put you ahead of your competitors.

      How do businesses use content marketing?

      Content marketing is used by businesses in a way that helps them become thought leaders within their industry. Depending on the industry you’re in and the needs of your target audience, you can adjust your strategy in a way that will provide them with the information, statistics or evidence they are looking for when making their purchasing decisions. Content marketing is a bit like generating positive PR for your own business as high-quality content may get recognised by other online information providers and as a result, create a buzz around your brand.

      Does content marketing really work?

      The simple answer is, yes. For example, data shows that B2B buyers consume on average 13 pieces of branded content per month, and around 8 of those come directly from the vendor. Consumers are online, doing their research before they make their final purchasing decision. By providing the information they’re looking for you get to influence that purchasing decision later down the line. The first step is to provide them with value before they buy and that’s what content marketing can do for you.

      How long does it take for content marketing to work?

      How long it takes for content marketing to yield results will depend on the strategy you take, the type of business and industry you’re in, and most importantly the amount of content you’re putting out there. In general, it can be expected to see some real results after around six months of producing relatable and valuable content on a regular basis for your target audience.

      What is lead-generating content marketing?

      Lead-generating content marketing is a process of producing and distributing content that gives the audience almost a small sample of what your business could do for them. Often these are pieces of content that can be packed into lead magnets which you’ll offer in exchange for the user’s email address. This way you’re creating a micro-conversion that can then be nurtured into a macro-conversion with your content marketing strategy within your email marketing campaigns. A macro-conversion is the more significant desired action you want your potential leads to take.

      What is the best way to gain leads from content marketing?

      There are many ways to gain qualified leads through content marketing. Your entire content marketing strategy will generate potential leads but there are some good ways to then capture those potential leads and turn them into actual leads. Some examples include offering lead magnets, offering content upgrades, organising webinar collaborations and publishing quizzes and surveys on your website where the user has to leave their email address to receive the results. All of these methods, in one way or another, help you to capture their email address which brings you a lot closer to them and allows you to personalise the marketing material you send them.

      What tools are used for content marketing?

      There are hundreds of useful content marketing tools. All content marketers have a list of their favourite tools to use. Some of the basic tools that are often used for content marketing are SEO keyword finders and analysers, such as SEMrush, and Ubersuggest. For planning purposes, it is common to use project management tools, such as Trello, Asana or Airtable. When it comes to the creative part, a user-friendly tool that can be used is Canva. Distribution of the content can be done with tools such as MailChimp, Hootsuite or Planoly. In order to track the results of the content, it is always great to refer to Google Analytics.

      How big is the content marketing industry?

      The global content marketing industry continues to grow at a fast rate. According to a study report by Research Dive Analysis, the global Content Marketing market forecast will surpass $107,540.6 million by 2026, from $36,786.6 million in 2018, which shows that its compound annual growth rate is around 14.3%.


      Best SEO Web Design Agency London


      Clutch is the leading ratings and reviews platform for digital marketing companies, SEO agencies and other business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year.


      As a SEO agency, we know how hard it can be to stand apart from competitors, especially here in London. One of the key ways we validate our success and hold ourselves accountable is through our partnership with Clutch, who has recently recognised GLO, (our limited company) as one of the top B2B companies in the UK.