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CONTENT MARKETING CAMPAIGNS
Creating and optimising content for search engines has helped many of our clients increase their traffic from organic search.
Here’s how we do it…
Web Design London
We are a team of professional web designers, developers and digital marketers combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.
As a full-service SEO and web design agency, we can deliver a complete solution for our clients. We bring together specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
Web Design London
This company has helped increase the quantity and quality of leads, produced a smart and productive website which is user friendly. John is always professional and polite. 5*****
GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch.
From the outset John, Mark, Beth and the whole team were amazing. From discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand.
I could not be happier with the results. I strongly recommend that anyone in market for their services get in touch right away.
Having been impressed with GLO's recent web design projects and reviews, I approached John for refresh of the Ingot Services website and branding. I'm was pleasantly surprised with how his team took the time to understand the brief, give suggestions and the focus they showed on our brand. GLO was fast to respond to any queries or revisions and kept us updated at every step of the process. GLO took everything out of our hands, from logo design and branding to copywriting and web design, allowing us to carry on with our day jobs after a simple thumbs up. Everyone at Ingot Services are very happy with the new branding as well as the look and functionality of the website. I would recommend GLO to anyone that want to transform their online presence on site and in search.
We approached GLO in October 2020, looking looking to redesign our website, whilst adding a bespoke booking system and optimising it for search engines in order to target our niche audience - local German car owners.
Their team of web designers and digital marketers didn’t disappoint. They're professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing.
GLO has also helped us with our SEO and establish Bosch Auto Service as an online authority on the topic of German car servicing, skyrocketing rankings to 1st place in Google for majority of our targeted keywords and boosting search impressions & leads significantly.
This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!
After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.
John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.
John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!
GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!
Trusted Content Marketing Agency
Content Marketing FAQ’s
What is content marketing?
Content marketing is a type of marketing that involves the creation and sharing of online material that aims to spark interest and curiosity in a business’s products or services among potential consumers. It is not so much about the promotion of those products and services but a strategic approach to content creation and distribution that tries to attract and retain a clearly-defined audience for those products and services, and ultimately drive them to complete the desired and profitable customer action.
What are some examples of content marketing?
Content marketing examples include blogs, educational videos and articles, ebooks, webinars, social media posts. All of these pieces of content have the same main goal behind them - to answer the questions of your target audience and provide them with valuable answers they could not get anywhere else. Strategically written and distributed content allows you to present your own products and services as ones that are not like anyone else’s.
Why is content marketing important?
Content marketing is important because it allows you to take control of how you educate and how you connect with your customers and potential leads. You can position your content in a way that helps you build trust with them and help them to make educated purchasing decisions. This, in turn, helps your conversion rate as customers feel fully informed before they make their final decision. Additionally, in today’s age, people expect consistent and high-quality content from their favourite brands. Supplying that to your customers and leads can put you ahead of your competitors.
How do businesses use content marketing?
Content marketing is used by businesses in a way that helps them become thought leaders within their industry. Depending on the industry you’re in and the needs of your target audience, you can adjust your strategy in a way that will provide them with the information, statistics or evidence they are looking for when making their purchasing decisions. Content marketing is a bit like generating positive PR for your own business as high-quality content may get recognised by other online information providers and as a result, create a buzz around your brand.
Does content marketing really work?
The simple answer is, yes. For example, data shows that B2B buyers consume on average 13 pieces of branded content per month, and around 8 of those come directly from the vendor. Consumers are online, doing their research before they make their final purchasing decision. By providing the information they’re looking for you get to influence that purchasing decision later down the line. The first step is to provide them with value before they buy and that’s what content marketing can do for you.
How long does it take for content marketing to work?
How long it takes for content marketing to yield results will depend on the strategy you take, the type of business and industry you’re in, and most importantly the amount of content you’re putting out there. In general, it can be expected to see some real results after around six months of producing relatable and valuable content on a regular basis for your target audience.
What is lead-generating content marketing?
Lead-generating content marketing is a process of producing and distributing content that gives the audience almost a small sample of what your business could do for them. Often these are pieces of content that can be packed into lead magnets which you’ll offer in exchange for the user’s email address. This way you’re creating a micro-conversion that can then be nurtured into a macro-conversion with your content marketing strategy within your email marketing campaigns. A macro-conversion is the more significant desired action you want your potential leads to take.
What is the best way to gain leads from content marketing?
There are many ways to gain qualified leads through content marketing. Your entire content marketing strategy will generate potential leads but there are some good ways to then capture those potential leads and turn them into actual leads. Some examples include offering lead magnets, offering content upgrades, organising webinar collaborations and publishing quizzes and surveys on your website where the user has to leave their email address to receive the results. All of these methods, in one way or another, help you to capture their email address which brings you a lot closer to them and allows you to personalise the marketing material you send them.
What tools are used for content marketing?
There are hundreds of useful content marketing tools. All content marketers have a list of their favourite tools to use. Some of the basic tools that are often used for content marketing are SEO keyword finders and analysers, such as SEMrush, and Ubersuggest. For planning purposes, it is common to use project management tools, such as Trello, Asana or Airtable. When it comes to the creative part, a user-friendly tool that can be used is Canva. Distribution of the content can be done with tools such as MailChimp, Hootsuite or Planoly. In order to track the results of the content, it is always great to refer to Google Analytics.
How big is the content marketing industry?
The global content marketing industry continues to grow at a fast rate. According to a study report by Research Dive Analysis, the global Content Marketing market forecast will surpass $107,540.6 million by 2026, from $36,786.6 million in 2018, which shows that its compound annual growth rate is around 14.3%.